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Free conversion best practices

Discover free conversion best practices for your webshop. 

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52 | Add popular productcategories above the fold | Mobile

Publish date: 28 February 2024

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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A/B test results
Evidoo rating77
Number of A/B tests20
Win ratio50%
Loss ratio10%
Average impact KPI7.6%
KPI:Transactions
Visitors:3.362.678
Transactions:209.132
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards
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58 | Add most important USP's | Mobile

Publish date: 28 February 2024

In this experiment we tested the impact of animating the unique selling points (USP's) on top of the homepage.

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A/B test results
Evidoo rating74
Number of A/B tests4
Win ratio100%
Loss ratio0%
Average impact KPI6.2%
KPI:Transactions
Visitors:611.420
Transactions:38.048
Device:Mobile
Pagetype:Homepage
Effort to implement:Low
Industry:Fashion & Shoes, Telephone & Internet, Furniture & Home
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83 | Notify returning visitors: still products in shopping cart | Mobile

Publish date: 28 February 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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A/B test results
Evidoo rating78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes
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195 | Add 'free' label to paying methods | Mobile

Publish date: 08 January 2024

In this experiment we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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A/B test results
Evidoo rating77
Number of A/B tests18
Win ratio44.44%
Loss ratio11.11%
Average impact KPI2.55%
KPI:Transactions
Visitors:228.204
Transactions:140.634
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children
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170 | Change normal labels in floating labels | Mobile

Publish date: 28 February 2024

In this experiment we tested the impact of changing normal labels in floating labels.

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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0%
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics

86 | Add 'what are you looking for?' in searchbar | Mobile

Publish date: 28 February 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

164 | Remove product specific labels from product tile | Mobile

Publish date: 28 February 2024

In this experiment, we tested the impact of simplifying product cards on the product overview page by removing various elements such as 'Favourite fit' labels, and other specific labels that were deemed to create clutter and potentially overwhelm the user.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

231 | Replace real models in AI generated models | Mobile

Publish date: 28 February 2024

In this experiment we tested the impact of replacing reals models in AI generated models. 

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

106 | Change guest login to most prominent option - Mobile

Publish date: 28 February 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

145 | Remove header and footer in checkout - Mobile

Publish date: 28 February 2024

In this experiment, we tested the impact of removing the header and footer in the checkout to reduce distractions and potentially increase the completion rate of purchases.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

112 | Add USP's as product tile | Mobile

Publish date: 28 February 2024

In this experiment, we tested the integration of unique selling propositions (USPs) as a product tile among the listings on the Product Overview Page on mobile devices to determine their effect on user behavior and conversion rates.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

310 | Remove hero banner | Desktop

Publish date: 11 January 2024

In this experiment, we tested the removal of the category banner from the product overview page on desktop to evaluate its impact on user behavior and conversion rates.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

311 | Add interaction 'adding to cart' after tab in CTA | Mobile

Publish date: 28 February 2024

In this experiment we tested the impact of adding an interaction effect 'adding to cart' after the tab in the CTA.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx

312 | Move productreviews to top of the page | Mobile

Publish date: 28 February 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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A/B test results
Evidoo ratingxx
Number of A/B testsxx
Win ratioxx.xx%
Loss ratioxx.xx%
Average impact KPIxx.xx%
KPI:Xxxxxx
Visitors:xxx.xxx
Xxxxxx:xx.xxx
Device:Xxxxxxxxxx
Pagetype:Xxxx
Effort to implement:Xxxxxxx
Industry:Xxxx, xxxxxxx, Xxxx
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