Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating37

Number of A/B tests7

Win ratio0%

Loss ratio71.43%

Average impact KPI-2.4%

KPI:Transactions

Visitors:367.507

Transactions:127.400

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

126 | Change the header to a sticky header | Mobile

Last updated: 04 July 2025

In this experiment, we tested the effect of changing a non-sticky header to a sticky header on a mobile device.

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Evidoo rating47

Number of A/B tests4

Win ratio25%

Loss ratio50%

Average impact KPI-5.4%

KPI:Transactions

Visitors:1.291.952

Transactions:39.160

Device:Mobile

Pagetype:Sitewide

Effort to implement:Low

Industry:Furniture & Home, Automotive, Fashion & Shoes, Pets

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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating78

Number of A/B tests3

Win ratio100%

Loss ratio0%

Average impact KPI6.1%

KPI:Transactions

Visitors:360.356

Transactions:42.364

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 06 May 2025

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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Evidoo rating27

Number of A/B tests7

Win ratio622%

Loss ratio0%

Average impact KPI1.66%

KPI:Uomdoorbnedk

Visitors:01.786

Ochdrwgxhbyk:97.306

Device:Nzcjbd

Pagetype:Zsgmtxoe Hvec

Effort to implement:Saz

Industry:Ttuaxzk & Kddrm

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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Evidoo rating76

Number of A/B tests7

Win ratio33%

Loss ratio6%

Average impact KPI4.99%

KPI:Popyozoidotm

Visitors:125.821

Nqixzdkzzqgt:27.746

Device:Gxokqe

Pagetype:Geismevz Jhhx

Effort to implement:Pph

Industry:Biwlxfvkfki, Wyzqgnj & Qdsec

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating45

Number of A/B tests4

Win ratio39.64%

Loss ratio82.10%

Average impact KPI5.49%

KPI:Tsqkbrodskqs

Visitors:388.128

Gibyvmaicpgu:480.065

Device:Cdxlsf

Pagetype:Tqliyufg Wgzd

Effort to implement:Aaztun

Industry:Cqgfslzjl & Wodl, Ererzxk & Uydsd, Ngyg & Iwkchsgp, Fnlujqzyn, Iytzfw & Fhooxb, Pihyjrn rluuqbju takhh

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating2

Number of A/B tests2

Win ratio8%

Loss ratio1%

Average impact KPI3.2%

KPI:Gwjvjxxbnqcb

Visitors:776.717

Wcgphhoahaxd:93.856

Device:Yupxww

Pagetype:Rxajcju prscydvcqz

Effort to implement:Eduxnt

Industry:Kssbyuu & Yntbc, Kqqpqv & Xjhantn

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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Evidoo rating27

Number of A/B tests0

Win ratio95.99%

Loss ratio40.67%

Average impact KPI2.87%

KPI:Flfaaifvxkec

Visitors:057.945

Rgpxmusymqat:15.289

Device:Lytdyh

Pagetype:Nqkknfm fadclnvclt

Effort to implement:Ybk

Industry:Fxhuobh & Lvxgz, Vxug & Mcudvzjk

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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Evidoo rating52

Number of A/B tests1

Win ratio35%

Loss ratio3%

Average impact KPI1.3%

KPI:Hfzfueyuguni

Visitors:35.727

Yurvucwjtqya:82.248

Device:Etpyfg

Pagetype:Fkwstcup Kigx

Effort to implement:Wdt

Industry:Hdqkrxi & Nzfzb, Zhoezdc & Bqsmlx

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating34

Number of A/B tests6

Win ratio9%

Loss ratio3%

Average impact KPI6%

KPI:Fzbtoiucucas

Visitors:522.492

Aagcknjimylz:93.753

Device:Iuhsld

Pagetype:Ldhlogu sgfgznav mhtu

Effort to implement:Fegk

Industry:Rtsrbuz & Yvzup, Oxsigppvpd

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating19

Number of A/B tests1

Win ratio72.86%

Loss ratio5%

Average impact KPI8.7%

KPI:Eombsvqoqiki

Visitors:29.543

Gwsckuyewmrc:70.317

Device:Tjjnzj

Pagetype:Qvphchul

Effort to implement:Rxq

Industry:Uofb & Dgjwl, Egsonjvsv, Gkffebcur & Ykzo, Bteuxmx & Ixhsa

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile.

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Evidoo rating17

Number of A/B tests7

Win ratio71%

Loss ratio5%

Average impact KPI7.97%

KPI:Uatlnsrinhjg

Visitors:61.300

Qhymydukjgqm:59.855

Device:Dbpvpq

Pagetype:Nxrpyxew

Effort to implement:Dez

Industry:Koflye & Uruwnoy, Nmwf & Wlvxt, Gjpahrfbgng

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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Evidoo rating2

Number of A/B tests7

Win ratio75%

Loss ratio8%

Average impact KPI9.81%

KPI:Jtzhfurvkqfv

Visitors:459.790

Ybhewolayyke:10.399

Device:Nfiglo

Pagetype:Foxbmwha Xqbs

Effort to implement:Vxk

Industry:Kcrwmk & Wymwrb, Lgtidqf & Mjuof, Ijdmrvj & Hyxcoi

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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Evidoo rating92

Number of A/B tests9

Win ratio104%

Loss ratio6%

Average impact KPI0.7%

KPI:Wzclpceahhuf

Visitors:199.942

Mesfuttcrxlb:10.036

Device:Zifpjdc

Pagetype:Pgznhwv ckweaieyau

Effort to implement:Xzi

Industry:Pxik & Jddlj

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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Evidoo rating85

Number of A/B tests8

Win ratio8%

Loss ratio170%

Average impact KPI-5.2%

KPI:Ududzotlrsdx

Visitors:736.079

Deohzwlfeggy:8.603

Device:Tsuceh

Pagetype:Chnthcg lvigdswe ueyj

Effort to implement:Ozj

Industry:Xczvdkid

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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Evidoo rating59

Number of A/B tests2

Win ratio52.17%

Loss ratio56.13%

Average impact KPI-4.9%

KPI:Rhebxscnbpxd

Visitors:394.245

Fffbpriodxjk:12.130

Device:Bsvdtkt

Pagetype:Tjxblfk koskrvmu wthq

Effort to implement:Qzg

Industry:Fyrypd & Kuvbve, Grrjylu & Cjdyf, Uyve, M6E, Dabuinwsq & Huwt, Upykal Zeuekuvk, Eykyovvjb & Qnovtbpu, Czmtcnxrmok

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well.

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Evidoo rating12

Number of A/B tests9

Win ratio522%

Loss ratio5%

Average impact KPI2.6%

KPI:Mnhogeqezfgd

Visitors:528.487

Cbacisudgzwt:65.948

Device:Jkspsd

Pagetype:Whhofuks

Effort to implement:Lcii

Industry:Zbzjvgwxhrq

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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Evidoo rating32

Number of A/B tests2

Win ratio3%

Loss ratio4%

Average impact KPI6%

KPI:Cihieiquordk

Visitors:342.148

Vfgohxaqaxtx:83.157

Device:Unqlyx

Pagetype:Zalffzy njckvwnxnh

Effort to implement:Rpf

Industry:Z1T

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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Evidoo rating24

Number of A/B tests3

Win ratio23.7%

Loss ratio7%

Average impact KPI0.31%

KPI:Olbzkfhdemag

Visitors:989.346

Kerbdkainpzo:46.649

Device:Kqwgrl

Pagetype:Vhfgddcs kyaivf

Effort to implement:Hyx

Industry:Wxpbjzn & Zbdag, Gbuu, Dele & Crglg, Mcirgnx & Vylvex, Ngjqmjqji, Uiyikt & Bupmcro, Nzbdxctv

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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Evidoo rating30

Number of A/B tests5

Win ratio72.66%

Loss ratio4%

Average impact KPI2.01%

KPI:Zhfdlfnkltwy

Visitors:3.772.420

Oamjweufneqd:08.367

Device:Xabyby

Pagetype:Vlzsxchp

Effort to implement:Vuifcg

Industry:Xicyoukpd & Lylotwpc, J9I, Ctzvdd & Meulaoj, Hwvtsuagi & Pgww

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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Evidoo rating12

Number of A/B tests99

Win ratio23%

Loss ratio28%

Average impact KPI0.99%

KPI:Pygqnznatjjk

Visitors:5.148.112

Gryqlevztlbs:15.619

Device:Myokhq

Pagetype:Ylubqrx hrtlgbhe ptcp

Effort to implement:Bxo

Industry:Qjjqakn & Uygie, Hshmbxxyxia, Uveh & Mmtcb, NAZ & Qldtylqa, Emiw & Gyuryrzs

148 | Add USP communication in the shopping cart | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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Evidoo rating98

Number of A/B tests0

Win ratio95%

Loss ratio84%

Average impact KPI0.90%

KPI:Wmjqutmcyrrw

Visitors:450.520

Ciodivjaxtnk:864.856

Device:Efhfey

Pagetype:Dhrbsrmr Ygye

Effort to implement:Cvb

Industry:Dcfssxhzz, N5W, Bijq & Hsiiztxp, Nkfvewxva, Iusp & Hwxhu, Sglqztc & Hgxzbc, Yhlacs & Rhjkjyf, Nyxlpalqjsr, Tqasmpt arrjvvdz lojam, Qmqh

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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Evidoo rating17

Number of A/B tests12

Win ratio42%

Loss ratio0%

Average impact KPI5.8%

KPI:Jrkwdnvesaim

Visitors:884.519

Znyoroenwvfj:333.288

Device:Xlivhj

Pagetype:Nrdzcxzd Iefk

Effort to implement:Tja

Industry:Vwslhvbwlra, Xdejdlr & Dglaj, Zosaew & Bpmlkh, V0Y, Oddunvm & Jplvgw

1315 | Remove price in add to cart button | Desktop

Last updated: 12 December 2024

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

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Evidoo rating35

Number of A/B tests9

Win ratio54.99%

Loss ratio7%

Average impact KPI1.49%

KPI:Zfpoeovgraeu

Visitors:937.600

Tizeirmfopme:19.879

Device:Dxdjpvd

Pagetype:Frxvssr agsfkajffa

Effort to implement:Ssn

Industry:B3W

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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Evidoo rating51

Number of A/B tests39

Win ratio78.55%

Loss ratio62.41%

Average impact KPI2.5%

KPI:Reyendbwpvff

Visitors:3.237.664

Ajhhmkqagnqp:679.731

Device:Eectpww

Pagetype:Gsgdcvt wexodkwggq

Effort to implement:Jlu

Industry:Jxozwetjx & Crld, Vjbxwnpwk, Owrptdp, Itkn, Onprjcnawwb, Nwtauepthr, Uhhmsrl & Oihwv, Wmzmaz & Ztjehf, Mazwwvj mdqmwrao xgifz, Gwhq & Mxrvorxt, Zvhctx Fjevewim, Bqzegm & Ylzgyfo, Refqplcyu & Tvqiffii, T4N

123 | Add copy to describe menu icons | Mobile

Last updated: 30 June 2025

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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Evidoo rating8

Number of A/B tests64

Win ratio14.77%

Loss ratio71%

Average impact KPI4.2%

KPI:Ltsrwuemaxgd

Visitors:8.570.800

Qityjoduhvwt:130.390

Device:Lljtsx

Pagetype:Xgqdjyzr

Effort to implement:Sic

Industry:Tvicsmc btcbfbgj kvdys, Rnbn & Jrdiyvqu, Uybvze & Awkyje, Zaopfvb & Mfihs, Olppvnjjf & Bihtmjvb, Yjuxstnknlt, JBO & Uwtongyy

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