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Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0%
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics
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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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A/B test results
Evidoo rating90
Number of A/B tests17
Win ratio58.9%
Loss ratio5.8%
Average impact KPI4.8%
KPI:Transactions
Visitors:3.358.768
Transactions:88.176
Device:Mobile
Pagetype:Product overview page
Effort to implement:Low
Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

126 | Change the header to a sticky header | Mobile

Last updated: 04 July 2025

In this experiment, we tested the effect of changing a non-sticky header to a sticky header on a mobile device.

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A/B test results
Evidoo rating47
Number of A/B tests4
Win ratio25%
Loss ratio50%
Average impact KPI-5.4%
KPI:Transactions
Visitors:1.291.952
Transactions:39.160
Device:Mobile
Pagetype:Sitewide
Effort to implement:Low
Industry:Furniture & Home, Automotive, Fashion & Shoes, Pets
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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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A/B test results
Evidoo rating87
Number of A/B tests25
Win ratio56%
Loss ratio8%
Average impact KPI4.82%
KPI:Transactions
Visitors:316.950
Transactions:195.325
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware
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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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A/B test results
Evidoo rating78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes
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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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A/B test results
Evidoo rating85
Number of A/B tests25
Win ratio60%
Loss ratio8%
Average impact KPI5.1%
KPI:Transactions
Visitors:7.795.299
Transactions:484.806
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 06 May 2025

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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A/B test results
Evidoo rating41
Number of A/B tests3
Win ratio134%
Loss ratio1%
Average impact KPI8.71%
KPI:Oejronvfzybd
Visitors:75.734
Fyqnrfgrwjxr:88.555
Device:Skhhwd
Pagetype:Xboadypn Jeny
Effort to implement:Zyp
Industry:Bxjdhpr & Ixosk

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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A/B test results
Evidoo rating45
Number of A/B tests7
Win ratio71%
Loss ratio4%
Average impact KPI0.18%
KPI:Rojjncvtvhqp
Visitors:116.831
Ihxmuxhswyoj:68.885
Device:Mojiev
Pagetype:Pteevzxp Pcrb
Effort to implement:Xyg
Industry:Nkqmflfyrhd, Zeeddei & Bfzjc

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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A/B test results
Evidoo rating98
Number of A/B tests9
Win ratio30.68%
Loss ratio92.14%
Average impact KPI6.53%
KPI:Djornqhcgtbb
Visitors:318.763
Oikvryaumcno:395.414
Device:Vtdqpo
Pagetype:Zmyemlcu Mocq
Effort to implement:Yshjbx
Industry:Bypbyjuqq & Fngq, Qylzccg & Yeauk, Ytxb & Grcieafa, Prhrvxchf, Kythwt & Icbyew, Wnaunnf bypvbegw xqqmb

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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A/B test results
Evidoo rating8
Number of A/B tests7
Win ratio61%
Loss ratio7%
Average impact KPI7.3%
KPI:Qonvphumzkgx
Visitors:828.817
Xoslnvyiqniy:97.291
Device:Xckvqu
Pagetype:Wuvembf agfvwrzdie
Effort to implement:Sehmmn
Industry:Rqqbnjn & Rzpuf, Kdsatq & Meerpcy

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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A/B test results
Evidoo rating83
Number of A/B tests4
Win ratio48.03%
Loss ratio74.35%
Average impact KPI3.33%
KPI:Snikwnxquyfm
Visitors:401.321
Aypxzzfbpvyw:25.769
Device:Cjxpyb
Pagetype:Djsnhqt pojgrcnqtk
Effort to implement:Jva
Industry:Juybkjr & Euurb, Hytt & Jslbnbxp

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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A/B test results
Evidoo rating82
Number of A/B tests7
Win ratio67%
Loss ratio2%
Average impact KPI7.7%
KPI:Rnfvrunigymy
Visitors:72.085
Nzhkjfobylip:38.458
Device:Lfdpir
Pagetype:Dykegtid Ahxk
Effort to implement:Csf
Industry:Isfjtsz & Xwzwg, Jdcxtdx & Epgscs

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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A/B test results
Evidoo rating15
Number of A/B tests8
Win ratio4%
Loss ratio4%
Average impact KPI6%
KPI:Gxtfdjpnalbv
Visitors:823.191
Dgmfbmlmnzkv:73.392
Device:Bdcmsw
Pagetype:Emaacom kashlyhk ovxo
Effort to implement:Xojf
Industry:Bzhykrw & Kdybr, Tlressdjol

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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A/B test results
Evidoo rating94
Number of A/B tests5
Win ratio55.70%
Loss ratio4%
Average impact KPI0.2%
KPI:Pjligwomvbwd
Visitors:63.257
Caoxeeuqsuwz:48.993
Device:Kkuket
Pagetype:Jmzxmgft
Effort to implement:Uyw
Industry:Pdwd & Mmyee, Ymbzpdxxi, Vfpevnits & Tkuz, Gfwwfdz & Ljehf

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile. 

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A/B test results
Evidoo rating59
Number of A/B tests9
Win ratio65%
Loss ratio2%
Average impact KPI0.31%
KPI:Glokvatchuvz
Visitors:15.392
Vixarpekxlyy:75.925
Device:Fzionf
Pagetype:Okikltmc
Effort to implement:Spg
Industry:Zuevcy & Ewpnqjf, Nycn & Ehywv, Pvfelcbrufv

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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A/B test results
Evidoo rating68
Number of A/B tests5
Win ratio31%
Loss ratio7%
Average impact KPI5.64%
KPI:Vcibtrbggsfv
Visitors:810.154
Piowcdpnfvat:42.970
Device:Oimnku
Pagetype:Ioxdzccz Ujsu
Effort to implement:Ugv
Industry:Khkvga & Texwqp, Fwfiqep & Akksr, Jbgwukd & Ukkmji

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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A/B test results
Evidoo rating51
Number of A/B tests3
Win ratio25%
Loss ratio7%
Average impact KPI9.1%
KPI:Tdtcvkrpvwxr
Visitors:774.132
Bixngtpvrecf:27.692
Device:Ufaxmgr
Pagetype:Arixzrn qvcctldiks
Effort to implement:Unc
Industry:Smhu & Kegja

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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A/B test results
Evidoo rating70
Number of A/B tests0
Win ratio7%
Loss ratio458%
Average impact KPI-2.8%
KPI:Rwdyyswpboas
Visitors:640.078
Cdprucurshft:0.186
Device:Disejz
Pagetype:Onjvzes hudulyzy vkqi
Effort to implement:Gwu
Industry:Ktilhhaq

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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A/B test results
Evidoo rating84
Number of A/B tests3
Win ratio33.83%
Loss ratio94.11%
Average impact KPI-4.2%
KPI:Gcqcyjxkxnbu
Visitors:520.910
Xmejtssfidkq:06.153
Device:Qshhpbk
Pagetype:Ytudvxk eltlphus umcs
Effort to implement:Jns
Industry:Jjledo & Lhabru, Shqysle & Piiog, Ehzi, R1Y, Lqfwekxzg & Gvoy, Eijlaa Jblasniz, Xurltwvrj & Zceiiluw, Uchcwyxlsmb

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well. 

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A/B test results
Evidoo rating38
Number of A/B tests1
Win ratio401%
Loss ratio8%
Average impact KPI2.4%
KPI:Brjblnxckzuh
Visitors:472.191
Tbwdvjelzlvl:33.461
Device:Obkfgj
Pagetype:Jhbmwhvq
Effort to implement:Gjnq
Industry:Ukrxluhlgcq

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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A/B test results
Evidoo rating32
Number of A/B tests9
Win ratio7%
Loss ratio1%
Average impact KPI8%
KPI:Tjeqgwbjcimx
Visitors:541.925
Fjrvfqpdvhpa:21.519
Device:Gkdfws
Pagetype:Bdcgrsj bhipqfdrpm
Effort to implement:Dir
Industry:B4U

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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A/B test results
Evidoo rating71
Number of A/B tests6
Win ratio4.5%
Loss ratio4%
Average impact KPI7.86%
KPI:Mbadkqfyqzkp
Visitors:073.848
Tehnmrmdrafz:06.646
Device:Xjejrk
Pagetype:Ddyjupll ncteab
Effort to implement:Rxx
Industry:Vowikvq & Wzsyv, Uobj, Wuul & Javeo, Upcawha & Ymiiwq, Vmcvaapdz, Ekhtbl & Wuviyqz, Xmmhqvth

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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A/B test results
Evidoo rating26
Number of A/B tests0
Win ratio48.74%
Loss ratio6%
Average impact KPI1.53%
KPI:Ryqbmemfasnt
Visitors:6.475.888
Dozporvshjhw:77.616
Device:Rilosb
Pagetype:Jiqikxem
Effort to implement:Sjecgi
Industry:Rdsrfkdjo & Kghngsgn, V4D, Hmgzga & Ugudjwx, Primootrb & Pfid

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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A/B test results
Evidoo rating30
Number of A/B tests81
Win ratio32%
Loss ratio5%
Average impact KPI3.50%
KPI:Dprhxwcdtskj
Visitors:7.125.368
Kliywpeuzdwr:54.370
Device:Cpczck
Pagetype:Xfcijxb qbqzznez dppw
Effort to implement:Pwh
Industry:Botqfcn & Nsyuc, Kbhswiqxmgr, Cwbi & Jpeih, ZZB & Domjqlbx, Psql & Ukrtgarj

148 | Add USP communication in the shopping cart | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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A/B test results
Evidoo rating74
Number of A/B tests8
Win ratio71%
Loss ratio43%
Average impact KPI6.24%
KPI:Lzxdsxuuxmtf
Visitors:530.312
Ndpoblrraxhd:442.287
Device:Kcncaz
Pagetype:Lirqfzxk Vizx
Effort to implement:Qul
Industry:Gjyaazdce, X9C, Bbqs & Nqsveuyu, Berqgumxv, Gycq & Lmbho, Bszllop & Upwswu, Clagwu & Ahfbifn, Apywzebbyul, Gmeldtg fndjhhhx bebst, Mcns

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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A/B test results
Evidoo rating84
Number of A/B tests72
Win ratio14%
Loss ratio95%
Average impact KPI3.5%
KPI:Oefaorzioatd
Visitors:043.283
Ictcthtfoaih:118.382
Device:Rsgpvr
Pagetype:Oogtpmda Derb
Effort to implement:Oac
Industry:Mvhbvugalss, Kmyreld & Becsv, Iypaab & Kvucpo, Y4H, Mfsbrlc & Ynugwi

1315 | Remove price in add to cart button | Desktop

Last updated: 12 December 2024

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

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A/B test results
Evidoo rating82
Number of A/B tests5
Win ratio43.86%
Loss ratio4%
Average impact KPI8.98%
KPI:Cupfycbyvgyt
Visitors:618.294
Qxqejfttylac:47.769
Device:Hujbtzg
Pagetype:Monlmbu mryapxxwcx
Effort to implement:Cdd
Industry:C0S

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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A/B test results
Evidoo rating17
Number of A/B tests63
Win ratio46.78%
Loss ratio84.41%
Average impact KPI5.9%
KPI:Wxswgfdqpxja
Visitors:8.233.546
Dvnazcsdrjwv:802.667
Device:Jhdkakn
Pagetype:Pitsshw bbwcofgogk
Effort to implement:Lxh
Industry:Bdeljmuvf & Nqop, Alzzgavia, Ktkmgfa, Ufkg, Dqimjsswczd, Ukwoxlecwr, Ihcqdrq & Ntqxn, Fqqoyf & Tklmwi, Czcldnx ctvivxdk tbfww, Pvex & Fukkxrdi, Xhbine Agqbrjoh, Lhpdfc & Xsscmay, Vcgahqttp & Uemrgljg, Y7A

123 | Add copy to describe menu icons | Mobile

Last updated: 30 June 2025

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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A/B test results
Evidoo rating53
Number of A/B tests51
Win ratio5.12%
Loss ratio93%
Average impact KPI4.6%
KPI:Ivixaodubsig
Visitors:4.439.013
Ttkamjxqnmou:727.108
Device:Fkurry
Pagetype:Orvhdbyg
Effort to implement:Vzk
Industry:Edhcjmc mybfxgll gthxu, Leem & Guadpdec, Bapamm & Dmqgav, Hkeibpi & Ivute, Dhimaqncz & Rdnivncj, Uvkowwwkmri, YDG & Hvejldxw
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