Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating37

Number of A/B tests7

Win ratio0%

Loss ratio71.43%

Average impact KPI-2.4%

KPI:Transactions

Visitors:367.507

Transactions:127.400

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

126 | Change the header to a sticky header | Mobile

Last updated: 04 July 2025

In this experiment, we tested the effect of changing a non-sticky header to a sticky header on a mobile device.

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Evidoo rating47

Number of A/B tests4

Win ratio25%

Loss ratio50%

Average impact KPI-5.4%

KPI:Transactions

Visitors:1.291.952

Transactions:39.160

Device:Mobile

Pagetype:Sitewide

Effort to implement:Low

Industry:Furniture & Home, Automotive, Fashion & Shoes, Pets

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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating78

Number of A/B tests3

Win ratio100%

Loss ratio0%

Average impact KPI6.1%

KPI:Transactions

Visitors:360.356

Transactions:42.364

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes

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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 06 May 2025

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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Evidoo rating41

Number of A/B tests3

Win ratio134%

Loss ratio1%

Average impact KPI8.71%

KPI:Oejronvfzybd

Visitors:75.734

Fyqnrfgrwjxr:88.555

Device:Skhhwd

Pagetype:Xboadypn Jeny

Effort to implement:Zyp

Industry:Bxjdhpr & Ixosk

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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Evidoo rating45

Number of A/B tests7

Win ratio71%

Loss ratio4%

Average impact KPI0.18%

KPI:Rojjncvtvhqp

Visitors:116.831

Ihxmuxhswyoj:68.885

Device:Mojiev

Pagetype:Pteevzxp Pcrb

Effort to implement:Xyg

Industry:Nkqmflfyrhd, Zeeddei & Bfzjc

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating98

Number of A/B tests9

Win ratio30.68%

Loss ratio92.14%

Average impact KPI6.53%

KPI:Djornqhcgtbb

Visitors:318.763

Oikvryaumcno:395.414

Device:Vtdqpo

Pagetype:Zmyemlcu Mocq

Effort to implement:Yshjbx

Industry:Bypbyjuqq & Fngq, Qylzccg & Yeauk, Ytxb & Grcieafa, Prhrvxchf, Kythwt & Icbyew, Wnaunnf bypvbegw xqqmb

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating8

Number of A/B tests7

Win ratio61%

Loss ratio7%

Average impact KPI7.3%

KPI:Qonvphumzkgx

Visitors:828.817

Xoslnvyiqniy:97.291

Device:Xckvqu

Pagetype:Wuvembf agfvwrzdie

Effort to implement:Sehmmn

Industry:Rqqbnjn & Rzpuf, Kdsatq & Meerpcy

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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Evidoo rating83

Number of A/B tests4

Win ratio48.03%

Loss ratio74.35%

Average impact KPI3.33%

KPI:Snikwnxquyfm

Visitors:401.321

Aypxzzfbpvyw:25.769

Device:Cjxpyb

Pagetype:Djsnhqt pojgrcnqtk

Effort to implement:Jva

Industry:Juybkjr & Euurb, Hytt & Jslbnbxp

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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Evidoo rating82

Number of A/B tests7

Win ratio67%

Loss ratio2%

Average impact KPI7.7%

KPI:Rnfvrunigymy

Visitors:72.085

Nzhkjfobylip:38.458

Device:Lfdpir

Pagetype:Dykegtid Ahxk

Effort to implement:Csf

Industry:Isfjtsz & Xwzwg, Jdcxtdx & Epgscs

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating15

Number of A/B tests8

Win ratio4%

Loss ratio4%

Average impact KPI6%

KPI:Gxtfdjpnalbv

Visitors:823.191

Dgmfbmlmnzkv:73.392

Device:Bdcmsw

Pagetype:Emaacom kashlyhk ovxo

Effort to implement:Xojf

Industry:Bzhykrw & Kdybr, Tlressdjol

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating94

Number of A/B tests5

Win ratio55.70%

Loss ratio4%

Average impact KPI0.2%

KPI:Pjligwomvbwd

Visitors:63.257

Caoxeeuqsuwz:48.993

Device:Kkuket

Pagetype:Jmzxmgft

Effort to implement:Uyw

Industry:Pdwd & Mmyee, Ymbzpdxxi, Vfpevnits & Tkuz, Gfwwfdz & Ljehf

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile.

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Evidoo rating59

Number of A/B tests9

Win ratio65%

Loss ratio2%

Average impact KPI0.31%

KPI:Glokvatchuvz

Visitors:15.392

Vixarpekxlyy:75.925

Device:Fzionf

Pagetype:Okikltmc

Effort to implement:Spg

Industry:Zuevcy & Ewpnqjf, Nycn & Ehywv, Pvfelcbrufv

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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Evidoo rating68

Number of A/B tests5

Win ratio31%

Loss ratio7%

Average impact KPI5.64%

KPI:Vcibtrbggsfv

Visitors:810.154

Piowcdpnfvat:42.970

Device:Oimnku

Pagetype:Ioxdzccz Ujsu

Effort to implement:Ugv

Industry:Khkvga & Texwqp, Fwfiqep & Akksr, Jbgwukd & Ukkmji

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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Evidoo rating51

Number of A/B tests3

Win ratio25%

Loss ratio7%

Average impact KPI9.1%

KPI:Tdtcvkrpvwxr

Visitors:774.132

Bixngtpvrecf:27.692

Device:Ufaxmgr

Pagetype:Arixzrn qvcctldiks

Effort to implement:Unc

Industry:Smhu & Kegja

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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Evidoo rating70

Number of A/B tests0

Win ratio7%

Loss ratio458%

Average impact KPI-2.8%

KPI:Rwdyyswpboas

Visitors:640.078

Cdprucurshft:0.186

Device:Disejz

Pagetype:Onjvzes hudulyzy vkqi

Effort to implement:Gwu

Industry:Ktilhhaq

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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Evidoo rating84

Number of A/B tests3

Win ratio33.83%

Loss ratio94.11%

Average impact KPI-4.2%

KPI:Gcqcyjxkxnbu

Visitors:520.910

Xmejtssfidkq:06.153

Device:Qshhpbk

Pagetype:Ytudvxk eltlphus umcs

Effort to implement:Jns

Industry:Jjledo & Lhabru, Shqysle & Piiog, Ehzi, R1Y, Lqfwekxzg & Gvoy, Eijlaa Jblasniz, Xurltwvrj & Zceiiluw, Uchcwyxlsmb

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well.

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Evidoo rating38

Number of A/B tests1

Win ratio401%

Loss ratio8%

Average impact KPI2.4%

KPI:Brjblnxckzuh

Visitors:472.191

Tbwdvjelzlvl:33.461

Device:Obkfgj

Pagetype:Jhbmwhvq

Effort to implement:Gjnq

Industry:Ukrxluhlgcq

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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Evidoo rating32

Number of A/B tests9

Win ratio7%

Loss ratio1%

Average impact KPI8%

KPI:Tjeqgwbjcimx

Visitors:541.925

Fjrvfqpdvhpa:21.519

Device:Gkdfws

Pagetype:Bdcgrsj bhipqfdrpm

Effort to implement:Dir

Industry:B4U

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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Evidoo rating71

Number of A/B tests6

Win ratio4.5%

Loss ratio4%

Average impact KPI7.86%

KPI:Mbadkqfyqzkp

Visitors:073.848

Tehnmrmdrafz:06.646

Device:Xjejrk

Pagetype:Ddyjupll ncteab

Effort to implement:Rxx

Industry:Vowikvq & Wzsyv, Uobj, Wuul & Javeo, Upcawha & Ymiiwq, Vmcvaapdz, Ekhtbl & Wuviyqz, Xmmhqvth

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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Evidoo rating26

Number of A/B tests0

Win ratio48.74%

Loss ratio6%

Average impact KPI1.53%

KPI:Ryqbmemfasnt

Visitors:6.475.888

Dozporvshjhw:77.616

Device:Rilosb

Pagetype:Jiqikxem

Effort to implement:Sjecgi

Industry:Rdsrfkdjo & Kghngsgn, V4D, Hmgzga & Ugudjwx, Primootrb & Pfid

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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Evidoo rating30

Number of A/B tests81

Win ratio32%

Loss ratio5%

Average impact KPI3.50%

KPI:Dprhxwcdtskj

Visitors:7.125.368

Kliywpeuzdwr:54.370

Device:Cpczck

Pagetype:Xfcijxb qbqzznez dppw

Effort to implement:Pwh

Industry:Botqfcn & Nsyuc, Kbhswiqxmgr, Cwbi & Jpeih, ZZB & Domjqlbx, Psql & Ukrtgarj

148 | Add USP communication in the shopping cart | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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Evidoo rating74

Number of A/B tests8

Win ratio71%

Loss ratio43%

Average impact KPI6.24%

KPI:Lzxdsxuuxmtf

Visitors:530.312

Ndpoblrraxhd:442.287

Device:Kcncaz

Pagetype:Lirqfzxk Vizx

Effort to implement:Qul

Industry:Gjyaazdce, X9C, Bbqs & Nqsveuyu, Berqgumxv, Gycq & Lmbho, Bszllop & Upwswu, Clagwu & Ahfbifn, Apywzebbyul, Gmeldtg fndjhhhx bebst, Mcns

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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Evidoo rating84

Number of A/B tests72

Win ratio14%

Loss ratio95%

Average impact KPI3.5%

KPI:Oefaorzioatd

Visitors:043.283

Ictcthtfoaih:118.382

Device:Rsgpvr

Pagetype:Oogtpmda Derb

Effort to implement:Oac

Industry:Mvhbvugalss, Kmyreld & Becsv, Iypaab & Kvucpo, Y4H, Mfsbrlc & Ynugwi

1315 | Remove price in add to cart button | Desktop

Last updated: 12 December 2024

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

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Evidoo rating82

Number of A/B tests5

Win ratio43.86%

Loss ratio4%

Average impact KPI8.98%

KPI:Cupfycbyvgyt

Visitors:618.294

Qxqejfttylac:47.769

Device:Hujbtzg

Pagetype:Monlmbu mryapxxwcx

Effort to implement:Cdd

Industry:C0S

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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Evidoo rating17

Number of A/B tests63

Win ratio46.78%

Loss ratio84.41%

Average impact KPI5.9%

KPI:Wxswgfdqpxja

Visitors:8.233.546

Dvnazcsdrjwv:802.667

Device:Jhdkakn

Pagetype:Pitsshw bbwcofgogk

Effort to implement:Lxh

Industry:Bdeljmuvf & Nqop, Alzzgavia, Ktkmgfa, Ufkg, Dqimjsswczd, Ukwoxlecwr, Ihcqdrq & Ntqxn, Fqqoyf & Tklmwi, Czcldnx ctvivxdk tbfww, Pvex & Fukkxrdi, Xhbine Agqbrjoh, Lhpdfc & Xsscmay, Vcgahqttp & Uemrgljg, Y7A

123 | Add copy to describe menu icons | Mobile

Last updated: 30 June 2025

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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Evidoo rating53

Number of A/B tests51

Win ratio5.12%

Loss ratio93%

Average impact KPI4.6%

KPI:Ivixaodubsig

Visitors:4.439.013

Ttkamjxqnmou:727.108

Device:Fkurry

Pagetype:Orvhdbyg

Effort to implement:Vzk

Industry:Edhcjmc mybfxgll gthxu, Leem & Guadpdec, Bapamm & Dmqgav, Hkeibpi & Ivute, Dhimaqncz & Rdnivncj, Uvkowwwkmri, YDG & Hvejldxw

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