The Evidoo rating is given on a scale from 1 to 100. Each best practice is assigned a score within this range. A higher score indicates a greater likelihood of increasing your conversion with minimal implementation effort.
Components of the Evidoo Rating
Number of experiments:
This refers to how often the best practice has been A/B tested. The more a best practice has been A/B tested, the more the evidence that the best practice does or does not work.
This refers to the success rate of the best practice in the conducted A/B tests. An experiment labeled as ">80%" (winner), indicates that the hypothesis has a high probability (>80%) of being true. A higher win ratio indicates that the best practice consistently outperforms the variant.
Impact on KPI:
This aspect evaluates how the best practice affects your conversion KPI's, for example conversion rate or average order value. Best practices with a substantial positive impact on the primairy KPI score higher.
Effort to implement:
This indicates the amount of effort and resources required to implement the best practice. Best practices that are easier and less resource-intensive to implement, will receive a higher score.
Best practices that receive a high Evidoo rating are labeled as 'Recommended.' This label implies that the best practices are not only effective (high evidence), but also can be implemented quickly and easily (quick wins).