195 | Add 'free' label to paying methods | Mobile

Publish date:08 January 2024
First validation:20 Jun 2019
Last validation:29 Jun 2023
Number:195
Experiment 4
Enlarge image Real examples gallery
A/B test results
Evidoo rating77
Number of A/B tests18
Win ratio44.44 %
Loss ratio11.11%
Average impact KPI+ 2.55%
KPI:Transactions
Visitors:228.204
Transactions:140.634
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children
Short description

In this experiment we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

Tips for applying to your webshop
Do’s
Add the word 'free' at each payment method.
Use a contrasting colour for the label or word 'free', so it attracts attention.
Don'ts
In general: don't overcomplicate the payment process with unclear charges.
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