Examples of what you get
Show important productcategories above the fold
Published: June 2021 Last validation: August 2023#navigation
#usability

Experiment results
88
Number of tests13
Win ratio46%
Loss ratio15%
Average impact KPI+ 5.6%
KPI:Transactions
Visitors:1.447.000
Device:Mobile
Pagetype:Homepage
Complexity:Medium
Industry:B2C retail, fashion, DIY, home & living
Change delete icon in text link on shopping cart
Published: Jan 2020 Last validation: June 2023#usability
#icons

Experiment results
91
Number of tests4
Win ratio75%
Loss ratio0%
Average impact KPI+ 4.8%
KPI:Transactions
Visitors:225.000
Device:Mobile
Pagetype:Shopping cart
Complexity:Low
Industry:B2C retail, fashion, electronics
Don't use floating labels in checkout
Published: May 2022 Last validation: June 2023#usability
#trends

Experiment results
0
Number of tests5
Win ratio0%
Loss ratio60%
Average impact KPI-5.2%
KPI:Transactions
Visitors:489.000
Device:Mobile
Pagetype:Form page
Complexity:Medium
Industry:B2C retail, Toys, DIY, Food
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