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52 | Add popular productcategories above the fold | Mobile

Publish date:28 February 2024
First validation:01 Jun 2017
Last validation:31 Jan 2024
Number:52
Experiment 1
Enlarge image Real examples gallery
A/B test results
Evidoo rating77
Number of A/B tests20
Win ratio50 %
Loss ratio10%
Average impact KPI+ 7.6%
KPI:Transactions
Visitors:3.362.678
Transactions:209.132
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards
Short description

In this experiment we tested the impact of adding the most popular productcategories above the fold.

Tips for applying to your webshop
Do’s
Check your productcategory sales & Google Analytics data first. It is very important to show your most popular productcategories.
Don'ts
Overload the above-the-fold space with too many categories, as this could reverse the benefits and lead to decision paralysis.
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