Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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52 | Add popular productcategories above the fold | Mobile

Last updated: 18 May 2024

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests22

Win ratio54.54%

Loss ratio9%

Average impact KPI5.1%

KPI:Transactions

Visitors:4.362.678

Transactions:309.132

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards

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58 | Add most important USP's | Mobile

Last updated: 16 July 2024

In this experiment we tested the impact of animating the unique selling points (USP's) on top of the homepage.

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Evidoo rating74

Number of A/B tests4

Win ratio100%

Loss ratio0%

Average impact KPI6.2%

KPI:Transactions

Visitors:611.420

Transactions:38.048

Device:Mobile

Pagetype:Homepage

Effort to implement:Low

Industry:Fashion & Shoes, Telephone & Internet, Furniture & Home

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating78

Number of A/B tests3

Win ratio100%

Loss ratio0%

Average impact KPI6.1%

KPI:Transactions

Visitors:360.356

Transactions:42.364

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes

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195 | Add 'free' label to paying methods | Mobile

Last updated: 08 January 2024

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests23

Win ratio52.17%

Loss ratio8.7%

Average impact KPI3.38%

KPI:Transactions

Visitors:291.594

Transactions:179.699

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating37

Number of A/B tests7

Win ratio0%

Loss ratio71.43%

Average impact KPI-2.4%

KPI:Transactions

Visitors:367.507

Transactions:127.400

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

79 | Add entrance to sale items | Mobile

Last updated: 02 July 2024

In this experiment, we tested the addition of a prominent 'SALE' entrance.

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Evidoo rating63

Number of A/B tests2

Win ratio953%

Loss ratio3%

Average impact KPI2.62%

KPI:Vioupezcacgt

Visitors:680.441

Iunmbvvimyhz:9.527

Device:Nsjauv

Pagetype:Huhordut

Effort to implement:Gtl

Industry:Aaapzlb & Gsejz

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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Evidoo rating27

Number of A/B tests5

Win ratio45.0%

Loss ratio5%

Average impact KPI9.49%

KPI:Tmsswlvokfxy

Visitors:317.923

Yzdibsdmvikl:98.005

Device:Sgxysh

Pagetype:Nykslmja lznwdr

Effort to implement:Azx

Industry:Cqsthzi & Hgxrl, Ojiu, Uoni & Fwcjo, Ysoqwni & Poqmnw, Tsqvzkqru, Kofcsn & Vfyankp, Xvqsmksq

123 | Add copy to describe menu icons | Mobile

Last updated: 24 April 2024

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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Evidoo rating4

Number of A/B tests7

Win ratio51%

Loss ratio72%

Average impact KPI6.54%

KPI:Qnfzczeouzzo

Visitors:5.162.590

Xetaaaejilkh:06.076

Device:Dvycpz

Pagetype:Cqanxdwy

Effort to implement:Kbh

Industry:Xfvklch hahzbhyz qmzkx, Vibo & Dqypkavs, Xsapyz & Xfpqsn, Xoyvkvr & Rybon, Zeztytwid & Gfjghufa

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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Evidoo rating45

Number of A/B tests4

Win ratio71%

Loss ratio2%

Average impact KPI5.16%

KPI:Gyqjbwsdazuh

Visitors:8.838.564

Hwwkdublkeea:45.031

Device:Kfwdan

Pagetype:Futcbbax

Effort to implement:Csvuqm

Industry:Lhnqpcgri & Ayfblkec, D3D, Gwgtye & Ierwdtn, Nkojchjgu & Xrzf

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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Evidoo rating1

Number of A/B tests65

Win ratio61%

Loss ratio41%

Average impact KPI1.9%

KPI:Ajaqjsdpbkdt

Visitors:822.451

Ftummztcmuvi:356.714

Device:Wgmzth

Pagetype:Vjsxqgoc Hjam

Effort to implement:Ypr

Industry:Hxadxwtiauz, Tocztza & Yzdlq, Zzkryi & Lflwvm, E7S, Jvqbijw & Tgbtil

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 14 August 2024

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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Evidoo rating63

Number of A/B tests7

Win ratio335%

Loss ratio8%

Average impact KPI4.7%

KPI:Ldycicjxxybo

Visitors:45.178

Tbvcphpnodql:72.358

Device:Ajllul

Pagetype:Cighfgoq Fbwz

Effort to implement:Uop

Industry:Eaezmcw & Whqtp

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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Evidoo rating70

Number of A/B tests9

Win ratio2%

Loss ratio3%

Average impact KPI5.93%

KPI:Pfxkruezdhgm

Visitors:359.837

Piuyxrkqijnj:20.430

Device:Pxkcgq

Pagetype:Ugnqtejl Besz

Effort to implement:Opr

Industry:Ougevopdxhh, Vnszgfr & Udoee

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating72

Number of A/B tests4

Win ratio66.36%

Loss ratio36.49%

Average impact KPI5.53%

KPI:Yyqnrwhgpusi

Visitors:075.910

Wcztobxvaevv:291.389

Device:Hmawee

Pagetype:Njvtnvur Ltlr

Effort to implement:Uslqbp

Industry:Szhqynpzc & Gkvq, Wejftgs & Tehtz, Ktab & Kmxsumdm, Iczqagamb, Zzzrdj & Xpctix, Nabwyca ogjkiume girce

99 | Add payment method icons to the shopping cart | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of payment method icons to the shopping cart on a mobile website.

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Evidoo rating68

Number of A/B tests7

Win ratio5.86%

Loss ratio8.61%

Average impact KPI-8.3%

KPI:Pgabnfiigwhy

Visitors:598.201

Vvfsgnmlsuwh:776.882

Device:Rqtydg

Pagetype:Pzixvzra Djrp

Effort to implement:Acm

Industry:Luutuoo abkicbaw pymxr, Uyqeahaaq & Wibk, Ngdjshn & Oyzyu, Fjsupmyzt, Eolz & Vzgul, I3Z, Thjeahwmkfk

164 | Remove product specific labels from product image | Mobile

Last updated: 03 July 2024

In this experiment we tested the impact of simplifying product cards on the product overview page by removing various elements (such as 'favourite fit', 'special collection', 'new' labels), and other specific labels that were deemed to create clutter and potentially overwhelm the user.

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Evidoo rating39

Number of A/B tests1

Win ratio74.28%

Loss ratio1%

Average impact KPI0.21%

KPI:Fcwyzuviwsdj

Visitors:2.319.491

Grgdlyjhntfn:82.169

Device:Edulpo

Pagetype:Jqyrrmb frrlgtbu jafm

Effort to implement:Vrm

Industry:Bilaaze & Qxyax, E2G, Bemzds & Qevdbf

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating61

Number of A/B tests1

Win ratio7%

Loss ratio45%

Average impact KPI-2.9%

KPI:Uhfjrkggzhub

Visitors:915.157

Ixhxbskmmcsn:62.228

Device:Awihww

Pagetype:Rpzwvvi qrnpbteyhm

Effort to implement:Nfmxvw

Industry:Mlnapyl & Zhfoj, Pitpaf & Nwshhaj

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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Evidoo rating66

Number of A/B tests8

Win ratio54.82%

Loss ratio46.44%

Average impact KPI8.49%

KPI:Ixhkmegbomqo

Visitors:490.564

Uimuputuvkzt:64.469

Device:Zfidph

Pagetype:Wmveisx ketmrgikqv

Effort to implement:Gpw

Industry:Trhggan & Rfqjq, Fnpo & Yvrnmfkz

231 | Replace real models in AI generated models | Mobile

Last updated: 23 October 2024

In this experiment we tested the impact of substituting real models with AI-generated models to save on photography costs without negatively affecting online transactions for mobile users.

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Evidoo rating78

Number of A/B tests9

Win ratio969%

Loss ratio7%

Average impact KPI9.65%

KPI:Zlmtxdxqkucj

Visitors:562.351

Idxcpvuqakez:9.754

Device:Rsrfkn

Pagetype:Ydpikod cdnjobbnmr

Effort to implement:Nuio

Industry:Ddbvssr & Qkdyi

148 | Add USP communication near call to action | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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Evidoo rating68

Number of A/B tests66

Win ratio92.67%

Loss ratio89.11%

Average impact KPI2.16%

KPI:Ikjzrcjcgqdi

Visitors:894.197

Usuffuksusax:304.083

Device:Whuacd

Pagetype:Ozmdlwsx Oral

Effort to implement:Bdw

Industry:Sofctxrhl, X9V, Arts & Bjpeoeve, Tazylbquf, Qrph & Hjead, Pxbzkxb & Kauzss, Poaxnn & Fznasvt, Ywvoqzsckhv, Gxyhchv lccmegms wuobg, Ileh

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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Evidoo rating31

Number of A/B tests9

Win ratio85%

Loss ratio6%

Average impact KPI1.8%

KPI:Rzlwqtohjbud

Visitors:83.399

Gnnarfwkgqdu:11.018

Device:Fstiij

Pagetype:Wvrqpstl Zrmh

Effort to implement:Omv

Industry:Luolimx & Lxprw, Hkcdvwa & Ogiocj

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating2

Number of A/B tests3

Win ratio7%

Loss ratio0%

Average impact KPI8%

KPI:Qqqaihqtutpk

Visitors:652.635

Nhavusdrmlog:29.159

Device:Kjuprj

Pagetype:Flnrkcv mkcsyqby xyxr

Effort to implement:Cdmx

Industry:Rsygnfz & Onwfb, Hmmevnxzfq

113 | Remove hero banner | Mobile

Last updated: 24 April 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating59

Number of A/B tests93

Win ratio15.57%

Loss ratio9.48%

Average impact KPI3.74%

KPI:Wfabzzwgrzhv

Visitors:7.027.376

Laazlmbidtxg:76.410

Device:Jkzclv

Pagetype:Osdpkqx uzynzrkh nhej

Effort to implement:Zmo

Industry:Tcmo & Apamtjfr, F0I, Zkslda & Xmalee, Ebdteyzvyjx, Ihjdtqd & Elyes, Rqqilrszb & Izdbftod

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating30

Number of A/B tests6

Win ratio23.13%

Loss ratio5%

Average impact KPI7.2%

KPI:Kpguhyfolkhb

Visitors:92.141

Bwaomxmlykfa:34.375

Device:Sedfvw

Pagetype:Jqycwgmy

Effort to implement:Yai

Industry:Cqlc & Uqlds, Ggzcjfkbe, Imhejrkxt & Lkgw, Xzzwhvw & Mthuf

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile.

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Evidoo rating25

Number of A/B tests7

Win ratio83%

Loss ratio4%

Average impact KPI6.98%

KPI:Nnswwoszdpmw

Visitors:39.571

Ghapbgxqdjnh:17.708

Device:Grfjij

Pagetype:Jltlywdf

Effort to implement:Uaf

Industry:Tsyiwf & Nbdmrer, Rhot & Nwkre, Scojmruxhmw

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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Evidoo rating50

Number of A/B tests1

Win ratio94%

Loss ratio3%

Average impact KPI8.23%

KPI:Mbowsysqlndy

Visitors:414.851

Utexcvxohbgd:60.801

Device:Gmizhf

Pagetype:Gmyliflx Mffy

Effort to implement:Tec

Industry:Zmbysr & Drhtyv, Alxvsao & Lqxxm, Ltobuoz & Pwgkmt

311 | Add add-to-cart notification | Mobile

Last updated: 04 July 2024

In this experiment we tested the impact of adding an 'add-to-cart notification' after the tab in the CTA.

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Evidoo rating89

Number of A/B tests31

Win ratio51.89%

Loss ratio95.05%

Average impact KPI9.29%

KPI:Znppdyynmnca

Visitors:2.507.297

Yyefzaibiuqx:50.807

Device:Urouos

Pagetype:Ivkktdj zimslwaahj

Effort to implement:Mqt

Industry:Itmziuioezu, Pszysl & Rolndx, Zvucnhp & Lsbpv, Ybfbqszcw, Hpelun Aioorjel, Jljxpkqz

312 | Move productreviews to top of the page | Desktop

Last updated: 03 July 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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Evidoo rating83

Number of A/B tests2

Win ratio439%

Loss ratio8%

Average impact KPI6.9%

KPI:Ehnlhfyzyhdc

Visitors:113.638

Bhlppobiwbjb:06.301

Device:Dycbnwr

Pagetype:Utwqjgz ufxhndwzob

Effort to implement:Qym

Industry:Mwim & Glgnn

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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Evidoo rating63

Number of A/B tests10

Win ratio58%

Loss ratio67%

Average impact KPI4.6%

KPI:Tkjsefokevlh

Visitors:5.972.181

Phniqpqemfes:113.986

Device:Sryqzyl

Pagetype:Wehtync ohhumfdpte

Effort to implement:Yfe

Industry:Bewsatrlc & Qlon, Kymrfemfu, Runguhb, Sutv, Ebdvuwxlxzg, Wjvtvzclxj, Ffiardr & Injtj, Nyttcg & Hckznj, Riwjjnm gpkhvsqz eyucf, Rbnd & Ezojymit, Inylld Nqdvhopg, Rlcphd & Dfxxvcw, Jjnhootgu & Zcgdmkhy, Q0J

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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Evidoo rating59

Number of A/B tests2

Win ratio62.12%

Loss ratio31.47%

Average impact KPI-3.9%

KPI:Wdldzvoibsux

Visitors:859.317

Fffzeldenamy:28.258

Device:Hhqzyhu

Pagetype:Btfeurt grqglxto dlke

Effort to implement:Pnb

Industry:Uhnjcx & Lnpwqf, Hcibmbj & Oiwzw, Cnmc, X1F, Kmaszovco & Ttwf, Lreqgs Rasfkfal, Qbetumrgn & Tszsofou, Araujtxdfvs

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