Free conversion best practices
A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.
52 | Add popular productcategories above the fold | Mobile
In this experiment we tested the impact of adding the most popular productcategories above the fold.
83 | Add notification to returning visitors: still products in shopping cart | Mobile
In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.
308 | Add Klarna information/proposition | Mobile
In this experiment we tested the addition of Klarna payment information.
154 | Remove review ratings | Mobile
In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.
270 | Change dropdown into buttons for size selection | Mobile
In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.
195 | Add 'free' label to paying methods | Mobile
In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.
191 | Add a second product image to product tile | Mobile
In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.
113 | Remove hero banner | Mobile
In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.
106 | Change guest login to most prominent option - Mobile
In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.
170 | Change normal labels in floating labels | Mobile
In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.
1380 | Change add to cart button from squared to round corners | Mobile
In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.
1461 | Add express checkout in shipping step | Mobile
In this experiment we tested the impact of adding express checkout buttons at the start of the shipping step.
1488 | Add a reason for the sale / promotion | Mobile
In this experiment we tested adding a reason for the promotion; more specific we addded the lable “FINAL SALE” nearby the price on mobile product detail pages.
1492 | Move price below the productimage gallery | Mobile
In this experiment, we tested moving the product price from the top area to below the product image gallery on the mobile PDP.
1515 | Change category images from atmospheric to product | Desktop
In this experiment, we tested the impact of changing category images from atmospheric lifestyle shots to isolated product shots.
1514 | Move thumbnails from top left to below the hero product image | Desktop
In this experiment we tested moving the gallery thumbnails from the top-left to below the main product image on desktop.
1509 | Add product USPs (by AI) above the fold | Desktop
In this experiment, we tested adding AI-generated product USPs (unique selling points) directly above the fold on the product detail page.
1524 | Change promotion banner from design to contrasting colour | Mobile
In this experiment, we tested the performance of a promotional banner using a contextual product image (women in jeans) versus a high-contrast, non-contextual banner with a plain color background to highlight a 50% discount.
1533 | Replace Trusted Shops in Trustpilot | Mobile
In this experiment we tested replacing TrustedShops with Trustpilot on all pages for international visitors.
110 | Add progress bar for free shipping | Mobile
In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.
