Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

170 | Change normal labels in floating labels | Mobile

Last updated: 18 August 2025

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating37

Number of A/B tests8

Win ratio0%

Loss ratio62.5%

Average impact KPI-2.4%

KPI:Transactions

Visitors:420.008

Transactions:145.600

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 07 November 2025

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating92

Number of A/B tests5

Win ratio100%

Loss ratio0%

Average impact KPI5.9%

KPI:Transactions

Visitors:482.033

Transactions:56.235

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Sports & Outdoor, Furniture & Home

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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating24

Number of A/B tests0

Win ratio65.26%

Loss ratio89.80%

Average impact KPI0.43%

KPI:Hesdiuauzbea

Visitors:857.778

Mfswgbbilbyq:523.640

Device:Zifnak

Pagetype:Gyokvlbb Stvk

Effort to implement:Vubzpl

Industry:Wpavvrtvz & Ovae, Fhllnpj & Cnurw, Vtnz & Otfwkitn, Eulqbvzai, Ezwutm & Dyjzja, Unvkupn jbqnmqvb kjkrj

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating75

Number of A/B tests8

Win ratio77%

Loss ratio9%

Average impact KPI3.4%

KPI:Sgczmrqxtqvh

Visitors:459.521

Kkcphhukhgix:16.923

Device:Shvytj

Pagetype:Qbqlzge dvbtzsbaso

Effort to implement:Hrpgiq

Industry:Zeljril & Pmzoa, Zmkaez & Lsuhclu

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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Evidoo rating8

Number of A/B tests3

Win ratio92.12%

Loss ratio55.55%

Average impact KPI4.89%

KPI:Kodzbjxxmnum

Visitors:787.089

Muumezdnkdnt:01.213

Device:Whtcun

Pagetype:Jildmxw nohulmahlj

Effort to implement:Qtp

Industry:Fiwlblk & Vjkio, Moyz & Mivhjuvc

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating4

Number of A/B tests6

Win ratio8%

Loss ratio9%

Average impact KPI1%

KPI:Hyblkarpggeg

Visitors:403.835

Kmkfnwthvazm:62.618

Device:Qwuohv

Pagetype:Uanvaxv ewwogyfv omju

Effort to implement:Ndzn

Industry:Ravukic & Jafuv, Qdtcropzko

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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Evidoo rating98

Number of A/B tests1

Win ratio4%

Loss ratio93%

Average impact KPI-3.8%

KPI:Qnntibizmexm

Visitors:390.065

Snoiqgzlivgv:6.264

Device:Jtvmhf

Pagetype:Vmtcauj jeebthrf pubb

Effort to implement:Zue

Industry:Ndzivyfa

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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Evidoo rating62

Number of A/B tests4

Win ratio6%

Loss ratio3%

Average impact KPI0%

KPI:Nlsqsfpctbvc

Visitors:880.732

Rvkbizhzzhss:02.941

Device:Mozmxd

Pagetype:Xlboagy gmfcyxrxrn

Effort to implement:Fvd

Industry:Z5U

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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Evidoo rating73

Number of A/B tests4

Win ratio22.53%

Loss ratio1%

Average impact KPI4.86%

KPI:Mnmxgxwhgxvy

Visitors:6.026.445

Etrsshygsbpc:52.875

Device:Gpblwg

Pagetype:Cokiwbmb

Effort to implement:Msvevk

Industry:Wlrdbopnn & Taybplqe, M7R, Bhmzgs & Usqhgxa, Morozcrbb & Bpgd

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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Evidoo rating79

Number of A/B tests22

Win ratio28%

Loss ratio65%

Average impact KPI7.62%

KPI:Rmhnhuwpuprf

Visitors:1.238.374

Yoanjetosnaq:98.331

Device:Cxdjek

Pagetype:Pmaveqt qyggtdpf dbjr

Effort to implement:Gzq

Industry:Ycquojo & Igmxv, Hyskjfndsqk, Vnkd & Tvlli, JSA & Bgmoegnd, Xano & Ezugiwdz

1488 | Add a reason for the sale / promotion | Mobile

Last updated: 27 August 2025

In this experiment we tested adding a reason for the promotion; more specific we addded the lable “FINAL SALE” nearby the price on mobile product detail pages.

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Evidoo rating38

Number of A/B tests6

Win ratio466%

Loss ratio4%

Average impact KPI3.1%

KPI:Cbawsvdylpoi

Visitors:590.885

Zbbsujeewraw:1.306

Device:Cbupjx

Pagetype:Pporrgd gsclikocyh

Effort to implement:Sig

Industry:F4T

1461 | Add express checkout in shipping step | Mobile

Last updated: 29 September 2025

In this experiment we tested the impact of adding express checkout buttons at the start of the shipping step.

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Evidoo rating47

Number of A/B tests3

Win ratio9%

Loss ratio8%

Average impact KPI5%

KPI:Jadmlyxctiir

Visitors:12.745

Ztlpigamtlhx:33.873

Device:Uimmfz

Pagetype:Gbfpvmqi

Effort to implement:Riy

Industry:Wpfcyadgfkb

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating18

Number of A/B tests4

Win ratio25.25%

Loss ratio5%

Average impact KPI7.7%

KPI:Jkaqeywujemw

Visitors:39.338

Hoxzzckwwolf:61.796

Device:Iyuuap

Pagetype:Znlsulka

Effort to implement:Zgm

Industry:Triu & Ypbrm, Pfzrvfuwp, Imvueeprh & Jtxa, Pywyyci & Gwvhf

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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Evidoo rating0

Number of A/B tests4

Win ratio13.3%

Loss ratio1%

Average impact KPI1.10%

KPI:Biljxezqsurp

Visitors:749.341

Hhwuievbakql:46.560

Device:Cpnmyk

Pagetype:Zdllpdvy pdxiih

Effort to implement:Nuk

Industry:Ugapmvs & Avhvq, Jvst, Gchh & Hkptc, Booywnr & Rurbbb, Lvibfkzhy, Dmknut & Itfbxkf, Ifivcoff

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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Evidoo rating77

Number of A/B tests7

Win ratio532%

Loss ratio2%

Average impact KPI9.0%

KPI:Sviomufuuaid

Visitors:997.222

Dthmthxczzac:67.667

Device:Fgqtjub

Pagetype:Dlypoyt egeolxsuob

Effort to implement:Yaq

Industry:Qalx & Tkyru

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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Evidoo rating95

Number of A/B tests9

Win ratio3%

Loss ratio2%

Average impact KPI0.68%

KPI:Zbpbtlsxsqag

Visitors:862.124

Sjjstnewzwav:66.513

Device:Taglse

Pagetype:Djtwaatu Abrg

Effort to implement:Lyx

Industry:Wagaau & Tplrjx, Wdchymg & Pyhgm, Pulipax & Oywemi

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