Free conversion best practices

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile. 

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

In this experiment we tested the impact of moving productreviews to the top of the productpage.

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

In this experiment we tested the impact of displaying USPs within the product overview page.

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well. 

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

In this experiment we tested adding a reason for the promotion; more specific we addded the lable  “FINAL SALE” nearby the price on mobile product detail pages.

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

In this experiment we tested the impact of adding express checkout buttons at the start of the shipping step.