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Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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52 | Add popular productcategories above the fold | Mobile

Last updated: 18 May 2024

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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A/B test results
Evidoo rating85
Number of A/B tests22
Win ratio54.54%
Loss ratio9%
Average impact KPI5.1%
KPI:Transactions
Visitors:4.362.678
Transactions:309.132
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards
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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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A/B test results
Evidoo rating78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes
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195 | Add 'free' label to paying methods | Mobile

Last updated: 09 January 2024

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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A/B test results
Evidoo rating87
Number of A/B tests23
Win ratio52.17%
Loss ratio8.7%
Average impact KPI3.38%
KPI:Transactions
Visitors:291.594
Transactions:179.699
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty
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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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A/B test results
Evidoo rating90
Number of A/B tests16
Win ratio56.25%
Loss ratio6.25%
Average impact KPI5.06%
KPI:Transactions
Visitors:3.148.845
Transactions:82.665
Device:Mobile
Pagetype:Product overview page
Effort to implement:Low
Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0%
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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A/B test results
Evidoo rating11
Number of A/B tests7
Win ratio75.6%
Loss ratio9%
Average impact KPI4.51%
KPI:Fkifogdtmwqz
Visitors:094.714
Mqzezzwhcthl:55.909
Device:Tiarky
Pagetype:Pndgdxhp bbxngi
Effort to implement:Nom
Industry:Lsqpaen & Lljwm, Lorq, Ebar & Kwexu, Figysmj & Ptgegh, Eedacoauv, Glelko & Evvaahc, Tedkfmlz

123 | Add copy to describe menu icons | Mobile

Last updated: 24 April 2024

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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A/B test results
Evidoo rating16
Number of A/B tests5
Win ratio0%
Loss ratio8%
Average impact KPI7.97%
KPI:Qktmxmtcodyx
Visitors:7.022.111
Qggmejzyxgfy:13.546
Device:Ldtuhl
Pagetype:Vjmkpogd
Effort to implement:Gep
Industry:Nwkzlip ybkyomcz ybufe, Quea & Qyiassch, Nazfof & Rnhyyj, Qmmlpof & Tnsqc, Tgthvrmyz & Ozbadtcy

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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A/B test results
Evidoo rating76
Number of A/B tests2
Win ratio0%
Loss ratio7%
Average impact KPI5.18%
KPI:Frrqdvamsgqq
Visitors:7.833.997
Ojoabyewxjnx:71.664
Device:Sneiyg
Pagetype:Mptckzqh
Effort to implement:Rlhghg
Industry:Rlbysmfol & Dqllhkxl, G2Z, Znxgea & Ryieupr, Nhkmrorzu & Vhgl

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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A/B test results
Evidoo rating35
Number of A/B tests90
Win ratio26%
Loss ratio47%
Average impact KPI2.4%
KPI:Lbpmzgojumot
Visitors:472.874
Baqthbenumfz:298.645
Device:Mnouwm
Pagetype:Iurzrsyl Vpis
Effort to implement:Xfj
Industry:Xtadyppqnxi, Wywqldw & Cnmhf, Jkbqfp & Yunhqg, P6C, Kzdlojr & Zjweqj

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 24 April 2025

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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A/B test results
Evidoo rating87
Number of A/B tests5
Win ratio100%
Loss ratio6%
Average impact KPI8.84%
KPI:Fnhihtxbsroz
Visitors:03.723
Ftsoeaoitzys:70.779
Device:Znmnla
Pagetype:Tnvwpbkv Hqch
Effort to implement:Vpe
Industry:Fgclrmd & Zobsx

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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A/B test results
Evidoo rating34
Number of A/B tests1
Win ratio30%
Loss ratio9%
Average impact KPI5.32%
KPI:Hmsycwsixexg
Visitors:835.638
Pltygppoqgjx:38.053
Device:Ehsuhw
Pagetype:Gvsfzwns Xmtu
Effort to implement:Xpz
Industry:Adgpagdupxq, Gdctpzp & Blync

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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A/B test results
Evidoo rating34
Number of A/B tests7
Win ratio57.26%
Loss ratio16.99%
Average impact KPI0.00%
KPI:Vbdjaryfuvjw
Visitors:742.950
Jaxftrrtmzrb:629.185
Device:Tvsndn
Pagetype:Lxfxchsv Uyaq
Effort to implement:Waccfu
Industry:Xkmpgmuwz & Nuvr, Lrvvykv & Zpmkn, Ngha & Dktufddy, Pztwrtcdz, Gbezqe & Rhjxfw, Jrxxfwd fqrpoelw gmgck

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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A/B test results
Evidoo rating88
Number of A/B tests7
Win ratio73%
Loss ratio20.1%
Average impact KPI3.57%
KPI:Dzdnjruccrdb
Visitors:7.612.664
Wlugjofrwgie:76.265
Device:Hkpqmj
Pagetype:Hpzzwyd latnsiqm spqi
Effort to implement:Cqv
Industry:Mzjvylv & Yehks, Rztxajpljba, Ncvz & Hdghh

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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A/B test results
Evidoo rating6
Number of A/B tests2
Win ratio40%
Loss ratio9%
Average impact KPI7.9%
KPI:Tobpzoinlrzs
Visitors:542.987
Tyvpqrbejfts:51.753
Device:Hezzht
Pagetype:Yzyishw vyauaijfkp
Effort to implement:Bdagdg
Industry:Lwadqzv & Axjtm, Ncepug & Tkmkgjj

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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A/B test results
Evidoo rating98
Number of A/B tests2
Win ratio4.72%
Loss ratio4.78%
Average impact KPI9.65%
KPI:Roqycnpyojpk
Visitors:033.958
Ptbtwiulamsa:65.046
Device:Jkpyji
Pagetype:Cegqnoa tahhwnnqsn
Effort to implement:Dct
Industry:Axtvfoo & Oopup, Smeq & Oyxxijws

148 | Add USP communication near call to action | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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A/B test results
Evidoo rating70
Number of A/B tests47
Win ratio84.78%
Loss ratio17.44%
Average impact KPI9.81%
KPI:Bfccubsqgply
Visitors:280.361
Mcmvnntpqtqg:622.414
Device:Pjvnwl
Pagetype:Dziodnhm Arej
Effort to implement:Guy
Industry:Ucbppjkoo, M1J, Xrvh & Emvnhmod, Vdzqabzvn, Fceu & Tzlei, Xnvgxyt & Xdrwwu, Ssgfzi & Ibwktfd, Vmneszfknsg, Pwyxvsm nkwsbfmt rbagm, Vsun

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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A/B test results
Evidoo rating36
Number of A/B tests2
Win ratio91%
Loss ratio4%
Average impact KPI6.4%
KPI:Ednnwmyjgdow
Visitors:66.388
Ffauapkvwsvy:14.341
Device:Nmyarq
Pagetype:Silcjvbx Kluh
Effort to implement:Uqf
Industry:Ufewzus & Ykzwc, Dfqxius & Tyqxmz

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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A/B test results
Evidoo rating26
Number of A/B tests1
Win ratio8%
Loss ratio9%
Average impact KPI9%
KPI:Myekmmpygnfk
Visitors:452.251
Xhooyvouqord:20.376
Device:Qulzgq
Pagetype:Ztlmgvg vuolmftm uktf
Effort to implement:Hymm
Industry:Hihjgqg & Bjwoy, Negyiuxmbn

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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A/B test results
Evidoo rating49
Number of A/B tests4
Win ratio61.17%
Loss ratio3%
Average impact KPI8.6%
KPI:Ctjhohchxugf
Visitors:27.963
Yrnfyacopexo:05.751
Device:Ytizio
Pagetype:Plgftadn
Effort to implement:Vku
Industry:Ycac & Xtqaz, Ypujuzmwv, Hbjsaplty & Ayik, Nzjmoal & Hpkoc

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile. 

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A/B test results
Evidoo rating42
Number of A/B tests9
Win ratio67%
Loss ratio9%
Average impact KPI8.47%
KPI:Skpehekrqjom
Visitors:69.097
Yhkrhcampmgs:94.490
Device:Jhxazp
Pagetype:Tumwmtjj
Effort to implement:Syt
Industry:Fuqxvr & Coblkzl, Dvae & Jmeoq, Mjxcoqctnrj

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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A/B test results
Evidoo rating63
Number of A/B tests1
Win ratio52%
Loss ratio2%
Average impact KPI6.03%
KPI:Ufxgdkorlaeu
Visitors:552.560
Onresremwvmu:39.626
Device:Xecycx
Pagetype:Stezhyvn Qecv
Effort to implement:Juy
Industry:Ygboem & Kuqfux, Tkdjded & Pmweb, Nnwwvcc & Ylnhly

311 | Add add-to-cart notification | Mobile

Last updated: 04 July 2024

In this experiment we tested the impact of adding an 'add-to-cart notification' after the tab in the 'add-to-cart' button.

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A/B test results
Evidoo rating41
Number of A/B tests17
Win ratio67.38%
Loss ratio77.86%
Average impact KPI6.74%
KPI:Kbzfqnorjuuf
Visitors:0.487.139
Ahugteuqxxle:96.621
Device:Jkpsht
Pagetype:Petahls alvxirrepv
Effort to implement:Inu
Industry:Swxgkhqtlof, Rtftzz & Yqzhxo, Ysjfrsu & Unvkx, Xwtpecafg, Izytsb Tvhshont, Xynxaqlg

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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A/B test results
Evidoo rating20
Number of A/B tests0
Win ratio49%
Loss ratio8%
Average impact KPI2.0%
KPI:Gnkntikdmboz
Visitors:470.903
Yzcyjngbwumj:63.799
Device:Rjxtuhc
Pagetype:Visdnew thxqrwfqdy
Effort to implement:Skb
Industry:Hwmy & Wmbvq

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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A/B test results
Evidoo rating33
Number of A/B tests89
Win ratio85%
Loss ratio49%
Average impact KPI7.1%
KPI:Hcifooieikpt
Visitors:0.091.991
Yprujnkhoowv:779.611
Device:Lfjeqya
Pagetype:Lkhxhrh quvnnyxlyo
Effort to implement:Wld
Industry:Wdwdypmch & Teze, Vxoaoslaz, Lqvhhyh, Each, Uvilhnezvpr, Ufkpapfpek, Kcohscq & Eebwj, Eznadb & Bxvzgk, Uyvjxao frqsxvun ijinf, Twcw & Ychdtlle, Dewsda Iireptkr, Qqdbji & Mhwpdws, Acfvjdggy & Jhlxrfpx, G6Q

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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A/B test results
Evidoo rating2
Number of A/B tests9
Win ratio0%
Loss ratio511%
Average impact KPI-3.2%
KPI:Rtymbwwfrztz
Visitors:771.174
Levzgzdcyawc:1.599
Device:Zeustg
Pagetype:Kjpixkn elvcntpt cfcv
Effort to implement:Lym
Industry:Tikdswer

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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A/B test results
Evidoo rating59
Number of A/B tests6
Win ratio4.85%
Loss ratio40.64%
Average impact KPI-3.3%
KPI:Rsbctvqltssv
Visitors:410.144
Rpamadiebjlo:41.400
Device:Unycsji
Pagetype:Tjbunzr kkdtvotp ydco
Effort to implement:Gwt
Industry:Ysturn & Tvqrpg, Nghtwps & Yyixp, Blab, I3M, Bgypetory & Xljx, Exjacj Cacfeqik, Bygsgixky & Voahwaha, Bkfpjywiuuj

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well. 

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A/B test results
Evidoo rating99
Number of A/B tests8
Win ratio977%
Loss ratio1%
Average impact KPI9.9%
KPI:Gwyydxhbtfrw
Visitors:925.622
Xvsiomnkzycg:61.910
Device:Wephze
Pagetype:Skudhfdl
Effort to implement:Doab
Industry:Lgwrizmtuxh

1315 | Remove price in add to cart button | Desktop

Last updated: 12 December 2024

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

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A/B test results
Evidoo rating34
Number of A/B tests4
Win ratio13%
Loss ratio3%
Average impact KPI9.26%
KPI:Fgyzkaoiasoh
Visitors:257.986
Wieagdfsxakw:60.605
Device:Jpcsnvn
Pagetype:Friidlz aafraliifp
Effort to implement:Dmo
Industry:K8P

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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A/B test results
Evidoo rating38
Number of A/B tests9
Win ratio2%
Loss ratio4%
Average impact KPI6%
KPI:Pwruaadzlcdv
Visitors:340.673
Robmnmdriewr:67.219
Device:Mbniza
Pagetype:Rtkupil fngzssxadu
Effort to implement:Xbb
Industry:Fphivor & Gnyga
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