Free conversion best practices

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

In this experiment we tested the impact of adding the most popular productcategories above the fold.

In this experiment, we tested the impact of changing category images from atmospheric lifestyle shots to isolated product shots.

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

In this experiment we tested the impact of adding express checkout buttons at the start of the shipping step.

In this experiment we tested moving the gallery thumbnails from the top-left to below the main product image on desktop.

In this experiment we tested adding a reason for the promotion; more specific we addded the lable  “FINAL SALE” nearby the price on mobile product detail pages.

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

In this experiment, we tested adding AI-generated product USPs (unique selling points) directly above the fold on the product detail page.

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

In this experiment, we tested the performance of a promotional banner using a contextual product image (women in jeans) versus a high-contrast, non-contextual banner with a plain color background to highlight a 50% discount.

In this experiment we tested replacing TrustedShops with Trustpilot on all pages for international visitors.

In this experiment we tested the addition of Klarna payment information.

In this experiment, we tested moving the product price from the top area to below the product image gallery on the mobile PDP.

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

In this experiment, we tested the impact of adding a stock message to the shopping cart.

In this experiment, we tested adding the Aiden guided selling tool to product pages. The variant displayed a visible “Help me choose” tab, allowing shoppers to receive support while selecting a product.