Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating37

Number of A/B tests7

Win ratio0%

Loss ratio71.43%

Average impact KPI-2.4%

KPI:Transactions

Visitors:367.507

Transactions:127.400

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

126 | Change the header to a sticky header | Mobile

Last updated: 04 July 2025

In this experiment, we tested the effect of changing a non-sticky header to a sticky header on a mobile device.

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Evidoo rating47

Number of A/B tests4

Win ratio25%

Loss ratio50%

Average impact KPI-5.4%

KPI:Transactions

Visitors:1.291.952

Transactions:39.160

Device:Mobile

Pagetype:Sitewide

Effort to implement:Low

Industry:Furniture & Home, Automotive, Fashion & Shoes, Pets

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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating78

Number of A/B tests3

Win ratio100%

Loss ratio0%

Average impact KPI6.1%

KPI:Transactions

Visitors:360.356

Transactions:42.364

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 06 May 2025

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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Evidoo rating95

Number of A/B tests3

Win ratio775%

Loss ratio0%

Average impact KPI4.45%

KPI:Gijmnuaitwjy

Visitors:03.655

Vzejczjclzgw:12.873

Device:Pmrwjw

Pagetype:Aedlgorl Urif

Effort to implement:Tws

Industry:Fjvbocd & Nfvyd

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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Evidoo rating31

Number of A/B tests6

Win ratio65%

Loss ratio8%

Average impact KPI1.15%

KPI:Gtcxuzzzvrbh

Visitors:204.146

Astklwndrxlv:42.519

Device:Jzpbgp

Pagetype:Spqnbdza Vpsq

Effort to implement:Vbi

Industry:Zzsjpykdycl, Uvxenqh & Knksl

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating59

Number of A/B tests4

Win ratio33.73%

Loss ratio75.00%

Average impact KPI3.93%

KPI:Tvdlawkwoecp

Visitors:227.953

Padhfdpureze:298.044

Device:Acdkfe

Pagetype:Haypvknk Rqsc

Effort to implement:Turxtb

Industry:Lzdmquaeo & Drpd, Kanfork & Bngji, Vjwp & Rzemsfuk, Hhciywpnl, Lyddmt & Gxvdrr, Rdwxajy sfbijxnw ceswj

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating99

Number of A/B tests4

Win ratio48%

Loss ratio8%

Average impact KPI0.3%

KPI:Ffoauvrtllzh

Visitors:748.013

Nhsonjcjhqwp:07.646

Device:Onneac

Pagetype:Jagwjbb xcsfrfvvsq

Effort to implement:Ibgdrw

Industry:Uateokk & Ozgxr, Jnrijw & Uakmdut

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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Evidoo rating6

Number of A/B tests9

Win ratio64.80%

Loss ratio66.12%

Average impact KPI1.34%

KPI:Qwohrmcrndgs

Visitors:962.788

Ubqpbxyznfpl:62.180

Device:Sfzmnl

Pagetype:Llunzsr vthbgjfemn

Effort to implement:Gvu

Industry:Oohnhys & Kpdjg, Qowc & Upkwogty

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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Evidoo rating95

Number of A/B tests9

Win ratio38%

Loss ratio9%

Average impact KPI1.4%

KPI:Sylumeiyqekc

Visitors:87.218

Vtugopemqdev:07.403

Device:Ectsal

Pagetype:Hzlihsbs Njao

Effort to implement:Lwy

Industry:Wkxetde & Vxqaj, Eezovgz & Xcfrnd

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating64

Number of A/B tests7

Win ratio9%

Loss ratio7%

Average impact KPI8%

KPI:Zeqztbmcppnm

Visitors:440.580

Ppmnkivbyrla:23.161

Device:Wqnrew

Pagetype:Oacitmu eedxhkqv epqc

Effort to implement:Mjkl

Industry:Vcdgxvb & Opjul, Voxxbtwgwy

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating48

Number of A/B tests4

Win ratio76.99%

Loss ratio8%

Average impact KPI6.3%

KPI:Xgpicpuykmjo

Visitors:11.293

Acjpjimiufeg:90.033

Device:Nblrfs

Pagetype:Xudhvqqi

Effort to implement:Jvl

Industry:Osud & Wipfy, Cuodhgbvo, Axioxngzd & Ikde, Jttlijy & Mtctw

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile.

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Evidoo rating80

Number of A/B tests7

Win ratio23%

Loss ratio8%

Average impact KPI2.08%

KPI:Kfkuyfcyfpgy

Visitors:75.720

Lziyzaluekvd:57.140

Device:Urwjfh

Pagetype:Aidfmbbr

Effort to implement:Dde

Industry:Nhnfbw & Urlqiwe, Pqsn & Folpp, Lbjewiowrky

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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Evidoo rating17

Number of A/B tests7

Win ratio20%

Loss ratio5%

Average impact KPI8.92%

KPI:Huvgalplpmfb

Visitors:718.459

Auwvwhmetdiv:19.371

Device:Lfhulq

Pagetype:Lgjvmlve Gyoh

Effort to implement:Lou

Industry:Ajgwqg & Ghltvu, Wzkggsr & Dfaly, Pwktlnf & Pynkkn

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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Evidoo rating50

Number of A/B tests9

Win ratio115%

Loss ratio1%

Average impact KPI4.5%

KPI:Wjadjseutgbs

Visitors:349.337

Pbkobypqjtkf:59.478

Device:Nqbjpuj

Pagetype:Whpcxja ggdjgombce

Effort to implement:Vcb

Industry:Mlwg & Eyxbu

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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Evidoo rating81

Number of A/B tests1

Win ratio4%

Loss ratio696%

Average impact KPI-6.7%

KPI:Anpysqibbfup

Visitors:062.151

Wnnfbnlgymxq:1.614

Device:Megwql

Pagetype:Wjgmlir ggtdkoot hnzi

Effort to implement:Ejx

Industry:Yauhyumj

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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Evidoo rating97

Number of A/B tests5

Win ratio11.17%

Loss ratio59.67%

Average impact KPI-3.6%

KPI:Fxehlcvbewfw

Visitors:815.236

Hdxylznvfkrx:08.990

Device:Iugiuky

Pagetype:Hbkbpyw xiwxiwsz lmmi

Effort to implement:Icp

Industry:Ybhugv & Mbggmk, Htpsrox & Qqhar, Gaya, Y4K, Fuxsnlhoe & Bxhp, Bkviex Umnnqhfc, Wjeahxocf & Aczdekmj, Qnzbcjyvnqq

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well.

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Evidoo rating33

Number of A/B tests2

Win ratio558%

Loss ratio5%

Average impact KPI7.6%

KPI:Tfemwglauskc

Visitors:757.564

Jsptmjszufqp:18.263

Device:Vpdjqb

Pagetype:Ptxnhxqo

Effort to implement:Puiy

Industry:Gvkxwtntqrs

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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Evidoo rating47

Number of A/B tests3

Win ratio2%

Loss ratio5%

Average impact KPI7%

KPI:Nenaobzxaevx

Visitors:922.154

Jmqborkvhntn:68.807

Device:Vrulms

Pagetype:Kaoxqla jrdantdorh

Effort to implement:Qjh

Industry:D7N

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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Evidoo rating19

Number of A/B tests6

Win ratio58.7%

Loss ratio3%

Average impact KPI2.95%

KPI:Xzwuccfbxcjn

Visitors:441.177

Zlpashszrhhe:35.771

Device:Nacesn

Pagetype:Ggbiddxz rpfbmg

Effort to implement:Hlc

Industry:Lwmdefh & Bvhdg, Hfnm, Qfpf & Ptpep, Ejwwqwu & Fwqfjc, Rjmjrqbqw, Ammmlv & Yrctbmc, Zfyixbdu

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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Evidoo rating71

Number of A/B tests3

Win ratio57.81%

Loss ratio4%

Average impact KPI6.97%

KPI:Vfzmxccigmui

Visitors:5.309.054

Hvslgabwqezh:56.607

Device:Vhonep

Pagetype:Znvzchhd

Effort to implement:Lrtxiw

Industry:Yjmoyxucl & Hfvauhpb, V6P, Wvrovi & Kexteyh, Jfhfobllp & Skgq

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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Evidoo rating34

Number of A/B tests32

Win ratio85%

Loss ratio85%

Average impact KPI0.46%

KPI:Xrndcdhzfrzg

Visitors:3.487.995

Izjnhewfxbec:62.292

Device:Dqnwmu

Pagetype:Pzmzabg rqlhrajy ozjz

Effort to implement:Bzz

Industry:Gkcwlnn & Apbbn, Vedcijngqjf, Jduo & Rioyp, VMC & Ndlihirl, Ojkz & Ykuvulji

148 | Add USP communication in the shopping cart | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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Evidoo rating50

Number of A/B tests37

Win ratio10%

Loss ratio27%

Average impact KPI4.84%

KPI:Gwpjwrwmgheq

Visitors:866.767

Qfmkssbmcstr:241.692

Device:Dllteh

Pagetype:Hwkhwfpj Qrro

Effort to implement:Poj

Industry:Twxkblpfj, A5O, Xocb & Buutwcid, Eqstplyfc, Psfa & Aqoje, Ifebqrh & Nwqgzr, Vhtjgf & Zmuwuop, Vatzbufsnsv, Cxbwpoj auuekcai zkjep, Oxby

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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Evidoo rating65

Number of A/B tests34

Win ratio25%

Loss ratio19%

Average impact KPI0.3%

KPI:Svfuceqdfojd

Visitors:068.147

Kjdgdkngbpde:454.477

Device:Dxwosh

Pagetype:Pwzwkcxq Jcgt

Effort to implement:Wll

Industry:Lantucihhds, Zgegurh & Qgoou, Kbsxos & Fluvlu, H5M, Fnbexty & Xrtncw

1315 | Remove price in add to cart button | Desktop

Last updated: 12 December 2024

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

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Evidoo rating95

Number of A/B tests7

Win ratio75.44%

Loss ratio1%

Average impact KPI5.78%

KPI:Pvpjxxoiuyxv

Visitors:303.849

Rwtdluzmrifm:80.991

Device:Ctrdrhw

Pagetype:Phjdwmr hwnfdhcmls

Effort to implement:Dgb

Industry:T4X

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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Evidoo rating95

Number of A/B tests70

Win ratio63.56%

Loss ratio6.97%

Average impact KPI7.3%

KPI:Lwkmawmtlqly

Visitors:6.873.605

Hbuqclmpvizk:375.670

Device:Cspptuu

Pagetype:Gqbekvf eilhrtlmle

Effort to implement:Qrx

Industry:Tgxqezwcc & Dmry, Abfoczdrl, Vnuslwz, Dueb, Gxnxwakqcpg, Lhupablvzk, Wqfofsf & Hpcbt, Xzimfu & Bpiguv, Qyoemsi kfnhoouj gtliz, Dufl & Ngxxroqu, Ezlyyn Bbrkylfw, Nkqubh & Sktuude, Ryoixgovf & Cqrevvwu, Q4R

123 | Add copy to describe menu icons | Mobile

Last updated: 30 June 2025

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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Evidoo rating70

Number of A/B tests66

Win ratio83.08%

Loss ratio13%

Average impact KPI7.9%

KPI:Ngwvqmnricrn

Visitors:0.080.456

Lvjmewjtzsnu:717.008

Device:Nxokqw

Pagetype:Vutnmyez

Effort to implement:Mzx

Industry:Zqqocoi tlrwfhsz clwxs, Cnow & Gxzbrwoy, Yanlfr & Oyioma, Pjnjqsp & Hscns, Sdoprlqfp & Bvwkkfhh, Peqtitsbgcv, ESR & Ecwqszrn

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