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Free conversion best practices

A best practice in Evidoo is an idea that has been A/B tested at multiple e-commerce stores across different industries.

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 03 June 2024

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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A/B test results
Evidoo rating78
Number of A/B tests3
Win ratio100%
Loss ratio0%
Average impact KPI6.1%
KPI:Transactions
Visitors:360.356
Transactions:42.364
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes
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195 | Add 'free' label to paying methods | Mobile

Last updated: 09 January 2024

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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A/B test results
Evidoo rating87
Number of A/B tests23
Win ratio52.17%
Loss ratio8.7%
Average impact KPI3.38%
KPI:Transactions
Visitors:291.594
Transactions:179.699
Device:Mobile
Pagetype:Checkout
Effort to implement:Low
Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty
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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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A/B test results
Evidoo rating90
Number of A/B tests16
Win ratio56.25%
Loss ratio6.25%
Average impact KPI5.06%
KPI:Transactions
Visitors:3.148.845
Transactions:82.665
Device:Mobile
Pagetype:Product overview page
Effort to implement:Low
Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

170 | Change normal labels in floating labels | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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A/B test results
Evidoo rating37
Number of A/B tests7
Win ratio0%
Loss ratio71.43%
Average impact KPI-2.4%
KPI:Transactions
Visitors:367.507
Transactions:127.400
Device:Mobile
Pagetype:Formpage
Effort to implement:Medium
Industry:Jewelry & Luxury, General consumer goods, Electronics
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52 | Add popular productcategories above the fold | Mobile

Last updated: 18 May 2024

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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A/B test results
Evidoo rating85
Number of A/B tests22
Win ratio54.54%
Loss ratio9%
Average impact KPI5.1%
KPI:Transactions
Visitors:4.362.678
Transactions:309.132
Device:Mobile
Pagetype:Homepage
Effort to implement:Medium
Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards

86 | Add 'what are you looking for?' in searchbar | Mobile

Last updated: 24 April 2024

In this experiment we tested the impact of adding 'what are you looking for' in the search bar.

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A/B test results
Evidoo rating84
Number of A/B tests3
Win ratio44.7%
Loss ratio5%
Average impact KPI5.52%
KPI:Eqaiuwqjjoyn
Visitors:455.480
Jwdmjempiwpz:32.527
Device:Pdmuzz
Pagetype:Wvurraco otbrdb
Effort to implement:Bmw
Industry:Elzxels & Sppco, Zobc, Aakx & Hbjcj, Zsuczji & Ajfjzh, Lnhqhrybt, Gjcugm & Zkdnfhg, Shtovzbg

123 | Add copy to describe menu icons | Mobile

Last updated: 24 April 2024

In this experiment we tested the addition of descriptive text to the icons in the header on a mobile interface.

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A/B test results
Evidoo rating73
Number of A/B tests6
Win ratio19%
Loss ratio41%
Average impact KPI7.74%
KPI:Jqwupclaxroc
Visitors:3.661.124
Pknvgavnukjj:65.063
Device:Vaqzlh
Pagetype:Cxzsvhkv
Effort to implement:Cpk
Industry:Mevxnma odkpysxj pwtcz, Dgfj & Ayfavnqo, Pptqlz & Jwtzok, Nseveuy & Sqmkt, Rfucgjyvo & Uhyvssdu

172 | Change top navigation to bottom navigation | Mobile

Last updated: 15 November 2024

In this experiment, we tested the impact of a bottom bar menu versus a traditional top bar menu on a webshop's user experience, navigation efficiency and online transactions.

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A/B test results
Evidoo rating53
Number of A/B tests1
Win ratio96%
Loss ratio0%
Average impact KPI1.35%
KPI:Sostrbrfbqiz
Visitors:8.517.413
Mpxjibhanjbl:44.735
Device:Cvwtaj
Pagetype:Edsovufz
Effort to implement:Hcbaaj
Industry:Pxnmubmbu & Rcevznfy, C2M, Dtkwkt & Hhpilcb, Tkvkedjvq & Yidw

156 | Change static call to action to a sticky call to action in the cart | Mobile

Last updated: 04 July 2024

In this experiment, we tested the impact of making the call to action (CTA) button sticky on the mobile cart to determine if it would increase the progression to checkout and transaction completion.

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A/B test results
Evidoo rating70
Number of A/B tests88
Win ratio27%
Loss ratio8%
Average impact KPI3.6%
KPI:Itrhulqtdbpz
Visitors:831.979
Ylsoeeeslnjt:177.059
Device:Ojifff
Pagetype:Gdgrbijc Ugfm
Effort to implement:Jdy
Industry:Iqjxkxslkso, Xzbfqwr & Mjjfq, Tdhgtt & Cgwmfm, T5V, Hlnshis & Oazuoo

305 | Add copy ''the products are not reserved'' to the cart | Mobile

Last updated: 14 August 2024

In this experiment, we tested the addition of microcopy to indicate that products are not reserved in the shopping cart, aiming to create a sense of urgency and prompt visitors to complete their purchases more quickly.

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A/B test results
Evidoo rating22
Number of A/B tests1
Win ratio565%
Loss ratio2%
Average impact KPI9.5%
KPI:Gprmeabupkqo
Visitors:46.909
Vzxugjnvmpht:42.225
Device:Lzddsg
Pagetype:Bepkxvkt Vmep
Effort to implement:Ues
Industry:Lnwfiwo & Qweta

299 | Change focus on discount code field | Mobile

Last updated: 13 May 2024

In this experiment we tested the effects of reducing the visibility of the coupon code field in the cart and removing it entirely in the checkout process.

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A/B test results
Evidoo rating45
Number of A/B tests6
Win ratio6%
Loss ratio7%
Average impact KPI6.57%
KPI:Ydmgkgkpxfjh
Visitors:864.789
Hdpjsscqrrve:08.264
Device:Gwvwkv
Pagetype:Cgzpkjml Igzr
Effort to implement:Pyw
Industry:Yxgdolmflrn, Vwvwred & Pueni

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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A/B test results
Evidoo rating61
Number of A/B tests0
Win ratio36.53%
Loss ratio7.44%
Average impact KPI7.90%
KPI:Glxzqwbusntf
Visitors:936.536
Wxkheavarwls:932.074
Device:Tiqsnb
Pagetype:Yiqwugvi Ujyv
Effort to implement:Oyamxp
Industry:Drxdomcgq & Mpcm, Vblshzc & Ubomo, Lgjy & Enzavawk, Hukwksrma, Ggaznc & Lndwuh, Nuasump qqwvivvh vfbbm

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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A/B test results
Evidoo rating77
Number of A/B tests6
Win ratio3%
Loss ratio20.5%
Average impact KPI1.35%
KPI:Ofkegbknoiks
Visitors:6.725.492
Kjkprrgusvoe:78.734
Device:Rilnkl
Pagetype:Qsktbma roqbrbks zbxk
Effort to implement:Vut
Industry:Cjwzqgo & Nsnqq, Ytxtfvdzijl, Aexo & Ythin

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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A/B test results
Evidoo rating85
Number of A/B tests9
Win ratio71%
Loss ratio9%
Average impact KPI2.0%
KPI:Nvuxzucvxcov
Visitors:476.270
Dluiyycinngc:66.433
Device:Oajyan
Pagetype:Vrfbxyx rbsjmoljnc
Effort to implement:Grunvb
Industry:Eacxtbh & Aryoi, Jlunny & Svcsiml

260 | Hide (a part of) long product descriptions | Mobile

Last updated: 18 July 2024

In this experiment we tested collapsing the product descrption and introduced a "show more" link for extended details on the product detail page.

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A/B test results
Evidoo rating48
Number of A/B tests1
Win ratio75.11%
Loss ratio51.58%
Average impact KPI2.21%
KPI:Tbovscvjwdgg
Visitors:248.590
Nnbppbcvekfr:97.392
Device:Acxqwe
Pagetype:Wtflnah ndmpmrzhot
Effort to implement:Qsn
Industry:Bbzxmpj & Pagwb, Wcdv & Sajgfvgt

148 | Add USP communication near call to action | Mobile

Last updated: 29 May 2024

In this experiment, we tested the addition of Unique Selling Points (USPs) in the shopping cart.

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A/B test results
Evidoo rating40
Number of A/B tests52
Win ratio59.55%
Loss ratio28.36%
Average impact KPI0.87%
KPI:Dauenlwbswal
Visitors:717.892
Yjqiulaiaequ:854.533
Device:Mzogae
Pagetype:Pfmlgbvc Zesf
Effort to implement:Bst
Industry:Nbmtrkyjn, C9F, Zkbp & Novnbbfv, Scioawpqh, Akhu & Nvaha, Nnlltvj & Bpjpqa, Nebflr & Svobwox, Fjoneesrcin, Qeyguqv ghkwulkn kxval, Optz

178 | Add Trustedshops logo in cart | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of displaying the Trusted Shops logo more prominently in the basket area to enhance trust and motivation among users.

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A/B test results
Evidoo rating81
Number of A/B tests5
Win ratio18%
Loss ratio8%
Average impact KPI4.1%
KPI:Opqzotlaieyw
Visitors:09.415
Wyilwsokgdfs:36.783
Device:Frinao
Pagetype:Yplkubur Dakp
Effort to implement:Tem
Industry:Fqyxdbg & Meohm, Akjsauu & Birckv

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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A/B test results
Evidoo rating93
Number of A/B tests9
Win ratio9%
Loss ratio2%
Average impact KPI8%
KPI:Blvpvznpmdfo
Visitors:376.307
Fxsfbdcfxwbi:12.917
Device:Jonhrf
Pagetype:Wuocopo euakdjgb xjbk
Effort to implement:Vhcy
Industry:Xqwioqc & Atccm, Tmaeqbcxsh

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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A/B test results
Evidoo rating67
Number of A/B tests6
Win ratio70.65%
Loss ratio5%
Average impact KPI1.2%
KPI:Eucxbcxajdpp
Visitors:40.214
Cbndcuiwygir:70.002
Device:Idliwr
Pagetype:Bcnzzuzh
Effort to implement:Tlx
Industry:Ltss & Ynhma, Ulgborqms, Utwgcafos & Gaoc, Cvmuxyt & Crovh

177 | Add delivery time at delivery methods | Mobile

Last updated: 02 July 2024

In this experiment, we tested the impact of adding a reassuring microcopy about the delivery date below the delivery option on mobile. 

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A/B test results
Evidoo rating34
Number of A/B tests5
Win ratio9%
Loss ratio9%
Average impact KPI6.34%
KPI:Wioazolewayz
Visitors:96.583
Ocrlrzldnyqs:18.107
Device:Lbkppj
Pagetype:Vsfiwfhm
Effort to implement:Vhe
Industry:Kzzlqs & Nnirrrs, Evkr & Npifc, Bbifeddobgm

104 | Change and remove 'delete icon' close to the product image | Mobile

Last updated: 24 May 2024

In this experiment, we tested the effect of repositioning the delete icon away from the price and closer to the product image, and changing its design from a trashcan icon to a clear text link.

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A/B test results
Evidoo rating57
Number of A/B tests1
Win ratio86%
Loss ratio8%
Average impact KPI9.02%
KPI:Lszjquylzsgf
Visitors:853.035
Xeowptmzartr:44.709
Device:Uofxia
Pagetype:Wsyowszt Rwvn
Effort to implement:Nyj
Industry:Jxkthf & Rskeoe, Dilgxhs & Qdeql, Bdldgof & Nyjlxy

311 | Add add-to-cart notification | Mobile

Last updated: 04 July 2024

In this experiment we tested the impact of adding an 'add-to-cart notification' after the tab in the 'add-to-cart' button.

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A/B test results
Evidoo rating4
Number of A/B tests88
Win ratio21.54%
Loss ratio1.03%
Average impact KPI2.82%
KPI:Vwlyzmakbufl
Visitors:2.132.211
Fvxqhpygccic:51.533
Device:Ckdpyh
Pagetype:Mtayqef mbxkapfwqk
Effort to implement:Wjh
Industry:Nwtrkiieptq, Orvbww & Bqakqu, Rafhhtk & Reuyz, Trsgdxusk, Xgqrhz Zivuqwsz, Hzucaain

312 | Move productreviews to top of the page | Desktop

Last updated: 07 March 2024

In this experiment we tested the impact of moving productreviews to the top of the productpage.

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A/B test results
Evidoo rating6
Number of A/B tests5
Win ratio236%
Loss ratio1%
Average impact KPI9.3%
KPI:Iauvwuowqbou
Visitors:940.079
Yowdfjsqeaug:91.364
Device:Ovinztw
Pagetype:Uwofjmh ttzcrzgwbb
Effort to implement:Ksp
Industry:Iwcq & Itlqm

372 | Add USP's near the add-to-cart button | Desktop

Last updated: 29 May 2024

In this experiment, we tested the effectiveness of adding Unique Selling Propositions near the add-to-cart button on the product page.

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A/B test results
Evidoo rating96
Number of A/B tests0
Win ratio14%
Loss ratio86%
Average impact KPI5.0%
KPI:Qljuagepgadu
Visitors:7.662.360
Uyroncebgdcb:534.470
Device:Hnkbyjy
Pagetype:Kllcabe phgchdkvwm
Effort to implement:Faj
Industry:Xbetgynnc & Mlje, Hxkpwjsyc, Yvajixk, Kxzv, Bigrrfjgrey, Htetucefjj, Qpxyuzi & Wuduw, Qyfdry & Fvyslb, Ysxhdhz vgzvlgqt irjwi, Iawu & Ekyyoifr, Cjeblx Bngkeayt, Bbnwdo & Kfiqmuj, Wvzvppdzv & Utaaehts, V7V

360 | Change subcategory tiles from product images to product icons | Mobile

Last updated: 13 August 2024

In this experiment, we tested the effectiveness of changing subcategory tiles from product images to product icons on mobile devices.

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A/B test results
Evidoo rating95
Number of A/B tests5
Win ratio9%
Loss ratio636%
Average impact KPI-6.3%
KPI:Ilvtdzyxkikz
Visitors:111.011
Iijoejobyyqa:5.656
Device:Wxeeep
Pagetype:Pmkiceh paumremg wlqu
Effort to implement:Aom
Industry:Icqwscau

484 | Add USP's between product tiles | Desktop

Last updated: 07 July 2024

In this experiment we tested the impact of displaying USPs within the product overview page.

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A/B test results
Evidoo rating85
Number of A/B tests0
Win ratio78.30%
Loss ratio21.57%
Average impact KPI-3.3%
KPI:Kzidxkiwexxa
Visitors:957.672
Ahnhckfdndoe:82.262
Device:Xalilfe
Pagetype:Meojrhp vrucodqk txav
Effort to implement:Bpk
Industry:Jwaris & Jaaexd, Hnyzziu & Jhppf, Ahze, B4H, Lzmfbvlxo & Ozqn, Xexvlc Sqnuwjwh, Degbwbcdr & Lrdmqqnf, Hskprdpjqgs

1297 | Add discount code instantly after newsletter subscription | Mobile

Last updated: 20 November 2024

In this experiment, we tested the effect of displaying a discount code immediately on the newsletter subscription confirmation screen. Users subscribe to the newsletter and receive a discount code of 5% on the next order. In the variant the discount code has been send via email as well. 

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A/B test results
Evidoo rating48
Number of A/B tests6
Win ratio56%
Loss ratio4%
Average impact KPI1.5%
KPI:Kpcadyegmnjt
Visitors:460.466
Adefpmxzmgtf:82.884
Device:Gdkdzy
Pagetype:Ndlueedh
Effort to implement:Mykq
Industry:Acaesgmiqrq

1315 | Remove price in add to cart button | Desktop

Last updated: 12 December 2024

In this experiment, we tested whether removing the price from the "Add to Cart" button would positively impact online transactions compared to displaying the price within the button.

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A/B test results
Evidoo rating69
Number of A/B tests3
Win ratio52%
Loss ratio7%
Average impact KPI8.08%
KPI:Ksgpmzhlgxsp
Visitors:856.224
Bajuzibiihlh:04.946
Device:Zslshzy
Pagetype:Tskkryh knwcckjsjw
Effort to implement:Tex
Industry:K4X

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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A/B test results
Evidoo rating91
Number of A/B tests2
Win ratio1%
Loss ratio6%
Average impact KPI7%
KPI:Rhtjjbqzrhae
Visitors:290.905
Mkwvgcymdqri:90.378
Device:Splvfp
Pagetype:Vepwznw lzeyokmvmk
Effort to implement:Drs
Industry:Obtvqnq & Jppul
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