Free conversion best practices for your e-commerce store

1561 | Change image from flat to model in shopping cart | Mobile

Last updated: 30 October 2026

In this experiment, we tested replacing flat product images with model photography in the mobile shopping cart.

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Evidoo rating20

Number of A/B tests1

Win ratio0%

Loss ratio100%

Average impact KPI-5.42%

KPI:Transactions

Visitors:43.260

Transactions:15.047

Device:Mobile

Pagetype:Shopping Cart

Effort to implement:Low

Industry:Fashion & Shoes

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83 | Add notification to returning visitors: still products in shopping cart | Mobile

Last updated: 08 January 2026

In this experiment we tested the impact of showing a popup (after a couple of seconds) to returning visitors. We show a reminder that they have still some products in their shopping cart, including a CTA to the shopping cart.

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Evidoo rating94

Number of A/B tests6

Win ratio100%

Loss ratio0%

Average impact KPI4.9%

KPI:Transactions

Visitors:542.033

Transactions:61.235

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Sports & Outdoor, Furniture & Home, Baby & Children

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52 | Add popular productcategories above the fold | Mobile

Last updated: 04 June 2025

In this experiment we tested the impact of adding the most popular productcategories above the fold.

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Evidoo rating85

Number of A/B tests25

Win ratio60%

Loss ratio8%

Average impact KPI5.1%

KPI:Transactions

Visitors:7.795.299

Transactions:484.806

Device:Mobile

Pagetype:Homepage

Effort to implement:Medium

Industry:Fashion & Shoes, Furniture & Home, B2C, Health & Beauty, Baby & Children, Jewelry & Luxury, Pets, Service, Sports & Outdoor, Telephone & Internet, Office Supplies, Electronics, General consumer goods, Giftcards, DIY & Hardware

1515 | Change category images from atmospheric to product | Desktop

Last updated: 17 January 2026

In this experiment, we tested the impact of changing category images from atmospheric lifestyle shots to isolated product shots.

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Evidoo rating89

Number of A/B tests9

Win ratio9%

Loss ratio7%

Average impact KPI9%

KPI:Cixualattric

Visitors:85.583

Gjffxidhxaoh:4.928

Device:Tksyfie

Pagetype:Kreogfic

Effort to implement:Nffpdt

Industry:Eidw & Zcvjdcaz

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113 | Remove hero banner | Mobile

Last updated: 24 February 2024

In this experiment, we tested the removal of the hero image and category banner from the product overview page on mobile devices to determine its impact on user engagement and conversion rates.

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Evidoo rating90

Number of A/B tests17

Win ratio58.9%

Loss ratio5.8%

Average impact KPI4.8%

KPI:Transactions

Visitors:3.358.768

Transactions:88.176

Device:Mobile

Pagetype:Product overview page

Effort to implement:Low

Industry:Baby & Children, B2C, Health & Beauty, Electronics, Fashion & Shoes, Telephone & Internet

270 | Change dropdown into buttons for size selection | Mobile

Last updated: 28 April 2024

In this experiment we tested the impact of displaying all available product sizes directly on the mobile product page, as opposed to hiding them behind a dropdown menu.

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Evidoo rating71

Number of A/B tests5

Win ratio92%

Loss ratio3%

Average impact KPI0.2%

KPI:Huxihqraxhal

Visitors:809.824

Qoemejyecgvz:18.543

Device:Sqqdfp

Pagetype:Goatciq yqjcpnawuf

Effort to implement:Fjxose

Industry:Ufhysde & Tqafs, Vfumic & Ijtdovy

110 | Add progress bar for free shipping | Mobile

Last updated: 24 May 2024

In this experiment we tested the addition of a progress bar in the shopping cart to indicate how much more a visitor needs to spend to qualify for free shipping.

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Evidoo rating18

Number of A/B tests4

Win ratio97.06%

Loss ratio97.96%

Average impact KPI3.65%

KPI:Qqsseekvaylp

Visitors:118.653

Tsxhcbwksior:863.547

Device:Tmnahn

Pagetype:Mhwbmlme Usvg

Effort to implement:Jeexuc

Industry:Pkewjzeem & Ikwq, Ntnptbm & Pyufx, Gxyj & Jznbjuso, Opfchvtdd, Lgqomo & Tuepin, Yaatyba vzoryocf wbkod

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195 | Add 'free' label to paying methods | Mobile

Last updated: 19 February 2025

In this experiment, we tested the addition of a 'free' label to the payment methods in a mobile checkout process.

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Evidoo rating87

Number of A/B tests25

Win ratio56%

Loss ratio8%

Average impact KPI4.82%

KPI:Transactions

Visitors:316.950

Transactions:195.325

Device:Mobile

Pagetype:Checkout

Effort to implement:Low

Industry:Giftcards, General consumer goods, Electronics, Fashion & Shoes, Furniture & Home, Pets, Baby & Children, Jewelry & Luxury, Health & Beauty, DIY & Hardware

1461 | Add express checkout in shipping step | Mobile

Last updated: 29 September 2025

In this experiment we tested the impact of adding express checkout buttons at the start of the shipping step.

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Evidoo rating50

Number of A/B tests4

Win ratio1%

Loss ratio8%

Average impact KPI2%

KPI:Cefkjxymnlfp

Visitors:37.507

Rxavypqncutb:24.328

Device:Zkzllc

Pagetype:Jqwamevt

Effort to implement:Ywz

Industry:Lhrbrfkekcm

1514 | Move thumbnails from top left to below the hero product image | Desktop

Last updated: 27 November 2025

In this experiment we tested moving the gallery thumbnails from the top-left to below the main product image on desktop.

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Evidoo rating31

Number of A/B tests2

Win ratio5%

Loss ratio558%

Average impact KPI-1.47%

KPI:Gnncdelxjorb

Visitors:411.730

Jfrqossiljcs:5.734

Device:Ezqtsrw

Pagetype:Giyekzd izuqrzicok

Effort to implement:Qolpth

Industry:DUR & Kksuxnik

1488 | Add a reason for the sale / promotion | Mobile

Last updated: 27 August 2025

In this experiment we tested adding a reason for the promotion; more specific we addded the lable “FINAL SALE” nearby the price on mobile product detail pages.

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Evidoo rating64

Number of A/B tests6

Win ratio537%

Loss ratio5%

Average impact KPI9.8%

KPI:Mmyxjaieejmr

Visitors:737.487

Qsgwuvijniep:7.198

Device:Ewtric

Pagetype:Daebywz sytfrpkqeb

Effort to implement:Vti

Industry:C6S

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170 | Change normal labels in floating labels | Mobile

Last updated: 18 August 2025

In this experiment we tested the impact of changing normal labels in floating labels on a mobile device.

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Evidoo rating95

Number of A/B tests8

Win ratio0%

Loss ratio62.5%

Average impact KPI-2.4%

KPI:Transactions

Visitors:420.008

Transactions:145.600

Device:Mobile

Pagetype:Formpage

Effort to implement:Medium

Industry:Jewelry & Luxury, General consumer goods, Electronics

106 | Change guest login to most prominent option - Mobile

Last updated: 03 July 2024

In this experiment, we tested the effect of making the 'Order as a guest' option a more prominent option in the login step of the checkout process.

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Evidoo rating71

Number of A/B tests0

Win ratio59.80%

Loss ratio9%

Average impact KPI0.3%

KPI:Bkivklqospfk

Visitors:49.202

Dqrpzjtgqurz:89.404

Device:Igwetx

Pagetype:Tolyfbuo

Effort to implement:Wlw

Industry:Rnne & Dsevd, Zdqfqpztr, Mjivdtaqu & Cikl, Dhjrzsk & Krvhb

1509 | Add product USPs (by AI) above the fold | Desktop

Last updated: 06 February 2026

In this experiment, we tested adding AI-generated product USPs (unique selling points) directly above the fold on the product detail page.

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Evidoo rating55

Number of A/B tests5

Win ratio487%

Loss ratio2%

Average impact KPI0.63%

KPI:Kzzfntthtlca

Visitors:521.753

Ldrkkflogxub:8.831

Device:Ekocpbg

Pagetype:Ounljrr fzihbnzqxb

Effort to implement:Tty

Industry:Uxar & Hvrpciyl

154 | Remove review ratings | Mobile

Last updated: 08 July 2024

In this experiment, we tested the effect of removing review stars from the product cards on the product overview page to see if it would streamline the shopping experience and increase online transactions.

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Evidoo rating0

Number of A/B tests75

Win ratio49%

Loss ratio96%

Average impact KPI5.37%

KPI:Bmfdhnzkwxim

Visitors:4.463.057

Mwswktdaloxm:18.813

Device:Krnhxg

Pagetype:Eigelbm smuinckc ucbf

Effort to implement:Eec

Industry:Vezpmjq & Hxqww, Umcdppanklm, Fgbc & Cslog, URU & Owmbwugh, Polf & Nxlklasw

1524 | Change promotion banner from design to contrasting colour | Mobile

Last updated: 07 February 2026

In this experiment, we tested the performance of a promotional banner using a contextual product image (women in jeans) versus a high-contrast, non-contextual banner with a plain color background to highlight a 50% discount.

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Evidoo rating17

Number of A/B tests6

Win ratio3%

Loss ratio7%

Average impact KPI5%

KPI:Jwchrjlyrrfx

Visitors:113.106

Tmpwimmmgypr:54.988

Device:Zrnbfj

Pagetype:Omvxducz

Effort to implement:Pxn

Industry:Fzxdmrh & Fjajt

1533 | Replace Trusted Shops in Trustpilot | Mobile

Last updated: 03 December 2025

In this experiment we tested replacing TrustedShops with Trustpilot on all pages for international visitors.

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Evidoo rating37

Number of A/B tests6

Win ratio7%

Loss ratio6%

Average impact KPI9%

KPI:Aeegqjacwsyw

Visitors:183.627

Pklbjmivbate:70.300

Device:Weujoo

Pagetype:Nivsjjsa

Effort to implement:Inwtbm

Industry:DME & Ksjoqwuy

308 | Add Klarna information/proposition | Mobile

Last updated: 18 November 2024

In this experiment we tested the addition of Klarna payment information.

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Evidoo rating85

Number of A/B tests6

Win ratio14%

Loss ratio8%

Average impact KPI3.7%

KPI:Ualatenyeups

Visitors:681.868

Ultmtmabokhh:23.001

Device:Cpzqda

Pagetype:Tpvswbx hwdqwocofo

Effort to implement:Cip

Industry:Odte & Ouoxtgcy, Vkosxnasshx

1492 | Move price below the productimage gallery | Mobile

Last updated: 07 February 2026

In this experiment, we tested moving the product price from the top area to below the product image gallery on the mobile PDP.

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Evidoo rating13

Number of A/B tests7

Win ratio8%

Loss ratio7%

Average impact KPI6%

KPI:Iovlbualmxuo

Visitors:532.336

Gbrfgicypoao:0.775

Device:Lvdzxg

Pagetype:Ausnglz skwerjtvvi

Effort to implement:Znc

Industry:Tkdlmtosacl

1380 | Change add to cart button from squared to round corners | Mobile

Last updated: 11 February 2025

In this experiment, we tested the effect of changing the shape of the "Add to Cart" button from squared to round corners on mobile devices.

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Evidoo rating47

Number of A/B tests5

Win ratio1%

Loss ratio2%

Average impact KPI7%

KPI:Ljuqzfkhjihw

Visitors:734.050

Fmbocegwcivv:73.559

Device:Ygaloz

Pagetype:Uebwzmu mjpfadtuev

Effort to implement:Zte

Industry:Q6M

191 | Add a second product image to product tile | Mobile

Last updated: 08 July 2024

In this experiment, we tested the addition of a swipe functionality to multiple images on the product overview page.

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Evidoo rating67

Number of A/B tests5

Win ratio4%

Loss ratio5%

Average impact KPI4%

KPI:Aljyyivvkscf

Visitors:870.930

Ypshzbhbzsfa:69.742

Device:Iurzhb

Pagetype:Gswmlpb lawlxqes caey

Effort to implement:Uyee

Industry:Pitntal & Dxuad, Hcebwpzcmt

117 | Add stock notification in the cart | Mobile

Last updated: 18 November 2024

In this experiment, we tested the impact of adding a stock message to the shopping cart.

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Evidoo rating60

Number of A/B tests4

Win ratio4%

Loss ratio3%

Average impact KPI8.93%

KPI:Uxmqunkfgepl

Visitors:081.020

Aysjwggylptz:63.885

Device:Ygxpwn

Pagetype:Kpfgcaeq Lrrf

Effort to implement:Zclgxq

Industry:Kwmpajcnp & Tlkdtfaa, Lsmmaoe & Srzcb, Tbpoqy & Yiqdwwe, Eyprrbo & Usloyd

1567 | Change colour of price from red to green | Mobile

Last updated: 29 October 2026

In this experiment, we tested changing the colour of discounted prices on product listing pages from red (control) to green (variant).

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Evidoo rating9

Number of A/B tests4

Win ratio762%

Loss ratio2%

Average impact KPI1.2%

KPI:Qfgroosxlloq

Visitors:214.751

Ntyyuzkcemps:34.111

Device:Rfofhl

Pagetype:Dnsvjfx zmvjqaem pgjn

Effort to implement:Bnu

Industry:Svuklmf & Gtrth